Generating great content and engaging social media conversations can be exciting, but does it affect the behavior of your target audience? Is all of your social media activity resulting in your desired actions? In this session we’ll take a look at a framework for measuring social media efforts to gauge their effectiveness at creating real behavior change, not just engagement.

Featured Speaker:
Irfan Kamal
Global Head, Social Data, Products and Partners; SVP Social@Ogilvy

VENUE INFORMATION:
Ogilvy Washington, 1111 19th Street, NW, Washington, DC 20036