Advocacy campaigns are changing at a rapid rate. But, in today’s cluttered online environment, how can non-profits and advocacy organizations stay ahead of the curve, break through the noise, recruit the best advocates and activate them when it matters most?

We’ll discuss learning’s from some of the top organizations in the advocacy space about the right (and wrong) way to engage your base. By drilling down on the three pillars of successful campaigns (creative content, paid media and community management), we’ll walk you through how to build a content engine and a culture of testing to make sure your organization hits the mark every time — without an Obama-sized budget.

We encourage all non-profits, advocacy organization, issue campaigns and anyone interested in amplifying your message to attend.

MODERATOR:

Kaiya Waddell, Facebook

PANELISTS:

Garth Moore, US Digital Director, ONE Campaign

Deepa Kunapuli, Curator, Upworthy

Lauren Balog Wright, Powell Tate

VENUE INFORMATION:
LivingSocial - 918 F St NW, Washington, DC 20004