Ninety-two percent of consumers around the world say they trust word-of-mouth above all other forms of advertising. This fact is especially apparent in the hospitality and restaurant industry where sites like Yelp receive 84 million unique visitors per month and reviews are largely written about dining and travel experiences.

In today’s connected era a bad review posted in an instant has the potential to reach millions. It’s easy for brands to get in a rut where their focus shifts from providing good experiences to combating negative ones. Hospitality brands – from Fortune 500 companies to local, small businesses – are relying on new strategies to enhance their reputation online. They’re utilizing new platforms to reward loyal fans and create engaging content all while maintaining a commitment to customer service.

Join our panel of experts for a lively conversation on Tuesday, February 19 from 6-8 pm.

Panelists:
Lisa Byrne, Social Strategist for Pappas Group, Founder of DCeventjunkie & DC Wine Week
Tara Lewis, Regional Director of Marketing for Yelp
Laura Wilson, Social Media Manager for Hilton Hotels & Resorts
Katy Adams, Marketing Manager for Clyde’s Restaurant Group
Monica Bhide, Food, Culture and Lifestyle Writer
Luigi Diotaiuti, Chef/Owner of Al Tiramisu

Moderated by: Shashi Bellamkonda, Director of Social Media for Web.com

Venue:
The Hamilton
600 14th Street N.W.
Washington, DC 20005

Follow the conversation online at #smwHospitality.

Hors d’oeuvres and your first drink compliments of Pappas Group!

Hosted by: Lisa Byrne, Pappas Group & Shashi Bellamkonda, Web.com
Sponsored by: Pappas Group & The Hamilton