Most of the creative, innovative people you need right now, do not work for you. You cannot change this fact. But this does not mean you cannot work with them.

Over the last decade organizations have found ways to work online with huge groups of outside talent to find and evaluate ideas (as well as prototypes, partners and people). From global firms like GE and P&G to startup like Giffgaff and Quirky, organizations are brainstorming at social web scale. We call this crowdstorming.

In this session, we will introduce 3 crowdstorm patterns and discuss examples that demonstrate how you can put crowdstorming to work in areas from strategy and business planning to design and marketing.

VENUE INFORMATION:
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