About

SMW is an industry platform, worldwide conference and industry news site.

The mission is to give professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world. Our three main properties are:

Content

SMW.news:

  • Publish insights, trends and best practices
  • global network of 1k writers
  • 200k readers each month
  • Weekly newsletter reaching 200k subscribers

Content

SOCIAL MEDIA WEEK:

  • Events in 22+ cities around the world
  • 75k attendees
  • 10k speakers
  • 250k social mentions annually
  • Global reach of 600m

Venue

SMW INSIDER:

  • Membership platform
  • Watch SMW talks live or On-demand
  • 100+ hours of past talks, sessions and presentations
  • Videos covering a topics including paid social, date and analytics

 

Who Is Our Audience?

SMWNYC

Based on our attendee data, the demographics of our audience are:

  • 73% aged 21-35
  • 88% are mid-level seniority and above
  • 66% female
  • 49% work in marketing, media and communications
  • 40% work for a company with 500+ employees

We address four universal needs among this audience:

  • Inspiration and new ideas
  • Insights and best practices
  • Connections and new business opportunities
  • Recognition and accolades