Berlin Banter: A Look at #SMW in Germany’s Capital City

Social Media Week

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markusMarkus Angermeier leads social promotion efforts for SMW Berlin, spreading the word about the conference through Twitter, Facebook, SCHED* and FormSpring. When he’s not hard at work on Social Media Week projects, he’s a design professional, blogger and social web evangelist. You can follow Markus on Twitter @kosmar.

[Social Media Week]: Why is Social Media Week a significant event for the City of Berlin?

[Markus Angermeier]: As Germany’s capital, Berlin has many powerful groups that influence the public, the press and themselves. People have just started to realize the power of the Web as a means of hearing the voices of the citizen and the consumer. The Berlin media is especially taking notice – and next week will help advance the process.

It’s great to see the huge response we’ve gotten regarding our events, and the support of our city government is helping to make the week happen.

[SMW]: Which social platforms are especially hot in Berlin right now?

[MA]: Berlin has a cluster of Twitter users for sure, coming out of and partly replacing the strong blogosphere in the city. SoundCloud and jovoto also operate out of Berlin, so the city has its own unique energy.

The rise of Facebook in Germany has been slow, but you can feel it building strongly. There are also some emerging platforms to look out for, like Foursquare and Gowalla. Germans are having quite a lot of fun with as well.

[SMW]: What is one of your predictions for social media in 2010?

[MA]: Local and mobile awareness will rise to even more prominence, driven by the iPad and next generation phones. Expect to see more of this in coffee shops, on subway trains, within political discourse and among companies – science, too, will see more collaboration from the general clouds of crowds.

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