Event Spotlight: Hollywood Gets A Social Makeover, hosted by the Financial Times

Social Media Week

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In our Event Spotlight posts we like to highlight specific upcoming events that are taking place throughout the week that have been curated on behalf of, or produced directly by, our global partners. In this edition we would like to draw your attention to an event that is taking place on September 22nd at The Paley Center for Media in Beverly Hills and which is hosted by our global media partner the Financial Times.

One of our featured global media partners this year during Social Media Week is the London-based Financial Times (FT), one of the leading news organizations of the world. With a combined print and online average daily readership of 1.9 million people, the FT is one of the most significant players in the space of news and business worldwide. They have supported Social Media Week significantly throughout the planning of the conference and we value their support greatly.

As part of their SMW media partnership, the FT are hosting a panel discussion at The Paley Center for Media on Wednesday, September 22 from 8:30-10:30am called “Hollywood Gets A Social Makeover”.

The new ages of digital and social platforms have brought exciting changes in the way audiences interact and connect with their entertainment.  This conversation will explore how Hollywood studios and other global media companies are using digital and social media to advance their businesses and reach new audiences, seizing on opportunities and managing challenges posed by new platforms.

Matthew Garrahan, Los Angeles Correspondent for the FT, will moderate the discussion, and panelists include:

  • Tom Lesinski, President, Paramount Digital Entertainment
  • Jake Zim, Vice President of Digital Marketing, 20th Century Fox
  • Courtney Holt, President, MySpace Music
  • Ross Levinsohn, Managing Partner, Fuse Capital

Please come to the Paley Center and join an audience of industry executives, new media leaders, digital influencers, press and bloggers for this exciting event on Wednesday, September 22.

Register to attend this event here: http://smwfinancialtimes.eventbrite.com/


The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the newspaper, printed at 23 print sites across the globe, has a daily circulation of 376,564 (ABC figures August 2010), while FT.com has over 2.7 million registered users and 149,047 digital subscribers. The FT’s combined print and paid digital circulation is 563,026 (Deloitte assured, July 2010) and it has a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, November 2009).

Ben Scheim

Global Director, Social Media Week


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