LA Social Guide: Must-See Events During Social Media Week LA!



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!

With over seventy-five events now confirmed on the Social Media Week Los Angeles schedule, it is no small task to try to get a handle on all of the exciting events taking place in LA next week. Luckily for all of you, we’re making it easy for everyone by providing this handy guide below spotlighting some–but not by any means all!!–of the events next week that we think everyone should check out.

Note that a number of events will also be streaming live via Official Social Media Week Streaming Partner UStream (mentioned below where applicable)! And of course, this guide isn’t by any means comprehensive, so please go here see the full SMW LA schedule:


Global Press Conference (Paley Center, Beverly Hills)

Streaming live:

Join Toby Daniels, Founder and Executive Director of Social Media Week; Erick Brownstein, Lead Organizer for Social Media Week LA, Craig Hitchcock, Executive Director of The Paley Center for Media and the other four Social Media Week city partners; along with Pip Marquez de la Plata, SVP of Marketing for Meebo, and other Social Media Week partners and advisory board members for a press briefing to kick off the global conference.

SocialGOV: Gov 2.0 & Public Engagement in Policy (City Hall, Downtown)


An evening event atop City Hall in prestigious Bradley Hall to explore social media: How can government & media use online tools to shape policy with their constituencies?  Featured speakers from local and national government will speak with media and public agency representatives and take your questions.

Democracy is… Video Challenge Screening (DGA Theatre, West Hollywood)

A screening hosted by the Director’s Guild of America of the 6 winning Democracy Video Challenge entries.  The Democracy Video Challenge is part of an initiative which empowers a global online audience to share their views on democracy by completing the phrase “Democracy is….”


How Geolocation Technology is Changing the World (USC, south of Downtown, off 110)


This highly focused event will explore where geolocation technologies are taking us–literally and figuratively–as a society. What types of technologies exist today and how will they evolve? What does it mean on a practical as well as theoretical level? How will they improve our lives? What are the potential downsides, and how will we address them?

Exploring User Experience, Content and Brand Strategies for the Social Web (Pacific Design Center, between Beverly Hills & West Hollywood)
Sponsored by Meebo
Streaming live:

What drives users to share, connect and communicate within the social ecosystem of the web? As designers, strategists and creative thinkers, it is our job to understand how and why people, content and brands can successfully engage with social media, and how to provide the most engaging, immersive social experiences across multiple platforms. Through a series of interactive talks and workshops, leaders in interactive design, social graph theory and brand marketing will discuss how to tap into social media usage patterns to create compelling, participatory experiences for users, publishers and brands. Sponsored by Meebo and featuring their CEO Seth Sternberg.

Location Based Marketing – To Check-in or Not to Check-in  (USC, south of Downtown, off 110)


A discussion with representatives from the US Department of State, USC’s Annenberg School for Communication & Journalism, and Edelman about engaging online audiences on democracy and other global issues. Panelists will explore the “Democracy is…” initiative’s ability to create a global dialogue through various social media platforms.


Hollywood Get’s A Social Makeover,  (Paley Center, Beverly Hills)
Sponsored by the Financial Times

Streaming live:

Hosted by the Financial Times, a global media partner of Social Media Week, this conversation at The Paley Center for Media in Beverly Hills will explore how studios and other global media companies are using digital and social media to advance their businesses and reach new audiences, seizing on opportunities and managing challenges posed by new platforms. Featuring executives from Paramount, 20th Century Fox, MySpace, and Fuse Capital.

Live Nation Presents: “The Next Stage of Engage: Bringing Online Music Communities To Life and #HOBROX” (House of Blues, Hollywood)

Join an amazing night celebrating the role of social media in the live music industry! As part of Social Media Week, Live Nation is excited to bring together some of the top Social Media minds in live music to discuss: “The Next Stage of Engage – Bringing Online Live Music Communities to Life.” Immediately following the panel is a cocktail hour exclusively for panel attendees along with the first ever #HOBROX – a live music showcase featuring some of the hottest up-and-coming bands from the famous Sunset Strip music scene. Everyone registered for the panel will have guaranteed entry to the show.

Social Entertainment Platforms, with Funny-or-Die (Paley Center, Beverly Hills)


As part of Social Media Week LA (September 20-24), Funny-or-Die CEO Dick Glover will lead this evening event that will explore the creative, monetization and audience building strategies required to build successful social entertainment platforms. In what will be a highly charged, fun and creatively fueled debate, Dick and five other speakers will participate in a head-to-head debate over the course of three 15-minute rounds. Each speaker will have a chance to ask their counterpart three pre-prepared questions. A moderator will be on hand to judge the fairness of the questions and directness of each speakers responses.


9:00-10:00am  (stream only!)
Social Media Week Panel on Entrepreneurship


This streaming-only event will feature moderator Alec Ross, Senior Adviser for Innovation in the office of Secretary of State Hillary Clinton, and a group of speakers from Charity Water, TechCrunch, Tom’s Shoes, and Mashery discussing the role of social media in entrepreneurship.

BIOMIMICRY: Social Media & Science (USC)


A small group of USC scientists, engineers, science writers and students play improvisation games based on biomimicry to explore productive paths for science communication in a networked world. At the Viterbi School of Engineering and the Annenberg School for Communication and Journalism. Teleconference with a board meeting of the new Center for Science Communication at Stonybrook University in New York, with actor Alan Alda and others.

The Online/Offline Future of Social Media: Multidimensional Engagement Across Digital and Physical Environments (Thinkwell)

Digital technology is evolving with the rise of social networks and is being used to drive people to shared experiences, ultimately keeping them connected in “real” life. The juxtapositions and parallels between the virtual and digital worlds are more pronounced than ever, raising new questions about the nature of engagement and user experience. We assume that social media has truly permeated our daily “real life” interactions (ie: with applications like Foursquare and others) but what is the reality? And if, indeed, social media is increasingly mimicking real life experience, how do we best utilize these new technologies while maintaining a humanistic approach? This panel will explore the interplay between physical and virtual realities and the ways that the digital space can be employed to create and enhance “real life” user engagement – keeping experiences alive even after they have passed.

Brand Engagement and Online Media Campaigns (Coloft, Santa Monica)

A wonderful evening event brought to you by iCrossing,, Coloft and Highly Relevant with cocktails and two back-to-back panels.

Panel 1: Building a Connected Brand: A Fully Integrated Media Case Study: This panel will explore the strategies and results around a very successful and fully integrated online campaign from Avery Office Products. Attendees will learn how Avery has personified the concept of a Connected Brand to bring the strengths of analytics, SEM, social, and display to the forefront of their marketing plan in new and innovative ways for 2010.

Panel 2: ROI in Social Media. More businesses than ever are utilizing social media to develop relationships and engage with their customers; however, how do they truly measure the ROI of their social media efforts?  This panel will discuss the topic of measuring social media performance and ROI.

The Evolution of Social Listening: From Insight to ActivationIPG Emerging Media Lab (IPG Emerging Media Lab)


Brands are moving their social listening efforts beyond simple observations to actionable marketing insights. The new online landscape also creates additional risk for brands online. Negative feedback can spread quickly and place a brand under siege. Uncovering insights and identifying brand advocates through social listening tools and communities can lead businesses to new ideas, new opportunities and better engagement in all areas of communications planning. This event will be a moderated panel with Q&A and brief 2-3 minute demonstrations of company technology.

Style 3.0 Panel Discussion Sponsored by Kaboodle and Afterparty Hosted by Social Diva (W Hotel, Hollywood)


Let’s get real time: It’s not social media style savvy enough to be just on Facebook anymore. The world has gone to the Web, and you, despite a solid profile pic, 2,300 friends, fan of every fashion pub and icon, RSS to all the latest fashion blogs are in need of an Internet intervention. Social Diva wants you to be all that you can be with media skills that rival your style savvy. Doll up in your fave fall-ready outfit (military inspirations, perhaps?), and head to the W Hotel-Hollywood on Thursday, September 23rd for Social Diva’s Style 3.0. The main event is – of course – a cocktail party at 8pm, but as a fashionista we know you don’t miss the Kaboodle-sponsored industry panel at 6:30pm.


Intellectual Property: Protection in the Social Media Age, hosted by Trailer Park Inc. and Zuber & Taillieu LLP

The sharing and diffusion of ideas creates business opportunities. But when does the sharing stop, and where and when does “ownership” begin? Join our panel of intellectual property and social media experts for a relevant discussion on what you probably don’t know, what you should avoid, and what you should do in your social media endeavors.

Panel at The Social Strip (Comedy Store)


Starring Nic Adler, Alf Lamont, Nathan Levinson and hosted by Kiera Reed. A panel discussing the revitalization of the strip using social media.

and last but not least….

Social Media Week, Closing Party (The Room, Hollywood)


The big closing party to celebrate a week chock full of amazing events. The Closing Party is invite-only. But you can REQUEST AN INVITATION, BY EMAILING CLOSING@SOCIALMEDIAWEEK.ORG!

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here