The Build Up to the Big Week



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

I’ve been looking forward to Social Media Week 2011 since Social Media Week 2010 ended. I’m even more excited that I’m going to be helping play a big role with social media monitoring, analytics and even blogging for Social Media Week globally. Well, today is the big day when it all starts!

I thought for my first post I’d do a quick look back at the month leading up today to see just how excited others are as well. Using MAP, Sysomos’ social media monitoring and analytics platform, I pulled up a couple of quick stats to show the build up to kick off day. By searching for all mentions of “Social Media Week”, “SMW” and “SMW11” I was able to find a large build up leading up today. In the past month there were nearly 2,300 blog posts and 45,000 tweets alone.

Sysomos MAP - Activity Summary

No surprise that most of the activity is coming from Twitter and I expect that trend to continue for the remander of the week. Twitter is probably the easiest to update quickly and on the fly as people attend Social Media Week events around the world. Simply by adding a hashtag anyone’s tweet can become part of the global or their local Social Media Week conversation. I’d also like to point out that we can see that a 99% positive rating for all mentions over the past month.

Sysomos MAP - Activity Breakdown

A look at Twitter activity from around the world shows us that the whole world seems to be getting ready for this week’s activities. We can see a majority of tweets coming out of Social Media Week’s nine official cities; New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hong Kong and Istanbul. However, it looks like the rest of the world is also ready to join in on the conversation.

Sysomos MAP - Geolocation Map

Looking at our buzzgraph, which shows us connections of words most used in association with our search terms, shows that most of the talk seems to be a build up to kick off the week. We can see all of our nine official cities listed as well as today’s date, February 7th, coming up a lot. It will be excited to see these buzzgraphs daily to see how the conversations shape up each day for the rest of the week.

Sysomos MAP - Buzzgraph

Check back here daily to see my updates on what’s going on world-wide for Social Media Week! See you tomorrow!

Sidenote: If you’re in Toronto I will be around the city all week attending all kinds of events so try to find me and say hi. You can also follow me on Twitter to see my live tweets from the events I attend.

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