Meet Our Global Editorial Team: Part 2



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

A few weeks ago we announced the formation of the Social Media Week Global Editorial Team and issued a call for contributors.  Hundreds of you, from all over the globe, and from virtually every industry, responded with links and ideas, blog post submissions and insight into what you’d want to see covered.  The response to our initial announcement makes us all incredibly optimistic and excited about the direction that we’re heading in.  Over the next several weeks, we’ll be accepting new contributors on a rolling basis, and we’ll be announcing them at the beginning of each week.  Last week we announced our first round of contributors and we’re excited to welcome a new team who’s joining their ranks. Join us in welcoming them to the Social Media Week Global Editorial Team and check back soon to hear directly from them!

Batuhan Apaydin

Batuhan Apaydin is a senior political science student in Bogazici University, Istanbul who is a passionate social media and digital marketing enthusiast. Also a determined multitasker.

Follow him on twitter @batuhan_apydin

Lucas Couto

Lucas Couto is a content curator of Social Media Week/SP, and a big fan of everything around social media, digital culture and entrepreneurship. He graduated with a major in Communications and has spent his time since working with multinationals companies like Whirlpool and Unilever, before co-founding It’s Digital, a social media strategies startup based in Brazil.

Follow him on twitter @lucascsantos

Joel Davis

After 15 years leading successful digital marketing teams, Joel Davis founded agency:2, the UK’s first social media agency, in 2007. Working with some of the world’s biggest brands – including Barclays, British Airways, TK Maxx and Microsoft – agency:2 harnesses the unique power of social media to create innovative and compelling programmes which maximise ROI.

As Director of agency:2 and a founder member of the DMA Social Media Council he is heavily involved in discussions about key industry trends and the constantly evolving social media landscape. Follow them on Twitter @agency2 or visit their website as well as the agency:2 Blog.

Billie Edington

New York-based Billie Edington is Senior Associate of Social Marketing Strategy and Analysis at SapientNitro.  Since joining SapientNitro (then Nitro Group) in 2008, Edington worked on innovation projects for clients such as Mars Petcare and Dove Chocolate, before being promoted to business development manager.  In her new role on the social marketing team, she has worked on campaigns for clients such as Foot Locker, Champs Sports, Dove Chocolate and CA Technologies.  Her passion for social media is heavily influenced by her interest in sociology and the effects the changing digital landscape has on our everyday social lives, particularly amongst the youth.  She is an avid runner, singer, and writer.  Her website can be found at

Di Gallo

Di Gallo was born ‘Diana’, however, over time, it was ‘Di’ that more accurately depicted and suited her personality; it’s what stuck and essentially what she now responds to. Di has worked in the entertainment, telecommunications and broadcast industries gaining over 10 years of experience, working for the likes of Famous Players, Sympatico, Rogers, Alliance Atlantis (now Shaw) and Cineplex. Over the years she spent her time developing and executing strategies/initiatives in social media, new media and interactive/digital marketing. She is currently the Digital and Social Media Marketing Manager at Cineplex Entertainment where she develops, manages and advises on digital and social media programs. Di also serves on the Canadian Women in Communications (CWC) Board  as the New Media Chair, as well, is a member of the Social Media Committee. You can find Di @digallo sharing and commenting on any of her passions, or chronicling her fascination with technology & gadgets, mobile, music, film, art and fashion on
Random: Brands she likes: she is a loyal Starbucks & Apple consumer, (could sometimes be misconstrued as ‘obsessed’), with a mission, to be the Mayor on Foursquare of as many Starbucks locations as possible… starting now!

Fernando Gros

Fernando Gros is a musician, photographer and writer based in Hong Kong. He owns and runs SoundWallah, a music and audio production company.  Fernando has been blogging since 2001 ( and firmly believes that Social Media presents an extraordinary opportunity for original content creators and critical voices. He has lived in Santiago de Chile, Sydney, London, Delhi and Hong Kong.

Follow him on twitter @fernandogros

Sally O’Dowd

Sally O’Dowd moved to Paris in 2010, achieving a life-long dream of immersing herself in the French language and culture.  She is engagement editor at MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. In her role, Sally directs MSLGROUP’s content and community strategy. She works with the company’s thought leaders to produce MSLGROUP-branded content geared to help clients engage and interact with their customers in the “conversation age.” She is the editor of the  Critical Conversations blog and leads international efforts to publish major reports including Social Predictions for the Conversation Age: 2011 and The MSLGROUP Guide to Facebook Updates: What Marketers and Bloggers Need to Know. She tweets from @msl_group and @sallyodowd.

Roberta Salomone

Roberta Salomone is a Journalist and Writer, with MBA in Marketing, who’s been working for various newspapers, magazines and sites. She was born in Rio de Janeiro, Brazil, and she lives in New York City since September 2010. In United States for a short period, she’s studying Digital Media Marketing, working as a social media consultant and wants to take what she’s learning to her country. And besides all that, she has written books for children about the Amazon rainforest preservation. Follow and connect with her on Twitter @robertasalomone.

Francesca Tarissi
Francesca Tarissi is a freelance professional italian journalist. She born and live in Rome.
She has been fascinated by science-fiction automation technology since she was four. She then followed all related facts on how robots and similar devices can actually improve our society. Since 2000 she has written stories on the life to come in the next few years for italian important newspapers and magazines like La Repubblica and L’Espresso. On Jack, one of Italy’s best-selling magazines about technology, she writes stories about internet and new media. She regularly updates her audience with her contributions published online on and She holds a column about robotics on both La Repubblica-Affari&Finanza and Jack.
You can find her on twitter @Robotrix

Heather White-Laird

Heather White-Laird is a Sr. Director at iCrossing. Heather has worked in the interactive space for over 10 years and joined iCrossing in 2007.  Since then she has helped Fortune 500 brands, such as Avery Office Products and Skechers, execute compelling social media campaigns.  As an avid participant in the digital blogosphere, Heather follows the learnings of Tim Brown of IDEO and John Steel of Goodby Silverstein, and incorporates the tenets of educators such as Dan Ariely and Nicholas Christakis, into her writing and thinking.  Social media is her passion, not just her job.  Always looking to the future, Heather enjoys sharing her ideas on marketing, social media and innovation at follow her work on twitter @howlvenice

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