Did Nokia Just Do The Largest #FF Follow Friday Ever?



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In a nifty and exciting move, Nokia–Global Headline sponsor for Social Media Week 2011–decided last week that it might be a cool idea to do give back to some of their top followers.

Is this in fact the biggest ever Follow Friday? Check out the mural above to see for yourself.



Elisa Hautaniemi of Nokia’s Social Marketing & Community Management division, said:  “We had a team building day last Friday and we chose to give some #FF graffiti-love to these guys and painted their Twitter handles to the wall.”

One of those called out, Nitish Kumar (@nkumar_), wrote about the experience. Here’s a bit of what he had to say:

Last Friday, July 01, 2011, something happened, something such big that no one would have ever imagined. At least, I never imagined anything like that will ever happen to me.

I was in a running train at mid of night for a journey of 850 km when the above tweet appeared in my timeline.  While I was already one of those lucky 164 people whom @Nokia was following on twitter, the above tweet caught me by a surprise even before opening the link.

None of we three had thousands of followers, none of us had backing of some big media group, none of us had some thousands or lacs of page views for daily basis. None of we three were anything that worth that a brand could have been benefited by such a big gesture. It was just an emotional bonding away from all the practical or business logics. It was something that makes you devoting yourself for any brand for rest of your life.

Nice job, Nokia. Hope to see more stuff like this from other global brands–your community cares!

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