Crowdsourced Research: Monday’s Social Commerce Scan


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Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason.

A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective intelligence of the Social Media Week global community.

 Learn more about the Social Commerce Scan for Social Media Week here.


How The Scan Will Work

Each day, from Monday through Thursday, the Scan will pose a new strategic question around different aspects of Social Commerce. Questions will be closed at the end of the day, so be sure to contribute daily. You will be able to browse all the responses to each questions and please share, like, comment and reblog or retweet your favorites.  

Here is the first Scan question for Monday:

One of the central tenets in the emerging idea of “social business” is that people do business with other people, not companies:
How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human? More centered on building and maintaining relationships? More personal and personalized?

We’re excited to hear your views and watch this social experiment unfold.





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