#SMW11 Euro Tour Day 1 Recap: #SMWGlasgow

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Social Media Week Director Ben Scheim is roadtripping this week during SMW 19-23 Sept 2011, doing a European tour of SMWs in Glasgow, Berlin and Milan. Follow his travels on this blog and via his twitter@slangeditorial.

As I outlined in my initial post on Monday, this is a pretty awesome week for Social Media Week and an even more awesome week for me, as I am traveling around Europe experiencing all that our three Social Media Week cities have to offer. So far, it’s been fantastic.

The week started with Day 1 of #SMWGlasgow, where our partners Twintangibles and New Media Corp have done a completely bang-up job of pulling together the community and making something special.

Here was my agenda for the day:


My flight touched down in Glasgow around 8:30am and I was met at the airport by morning keynote speaker Jeremy Gilley of Peace One Day and Elizabeth Mitchell of Nokia, who’s been instrumental in helping to bring the Peace One Day events together. We grabbed a cab from the airport and headed off to Skypark, where much of Monday’s #SMWGlasgow activity would be taking place.

We arrived at Skypark and the SMW Glasgow team and I gave a welcome to the crowd, touching on what was to come for the week both locally and globally. Then, the real events began as Jeremy took the stage.

Jeremy is perhaps one of the most passionate and engaging speakers I have ever before encountered, and his talk on the need for a global Peace Day and his goal toward a cessation of violence on September 21, 2012. It was an awesome talk and the crowd loved it and it was a great way to kickoff #SMW11. See video footage from his event here.

Following Jeremy’s talk was a panel on the evolution of breaking news featuring Peter Bale of CNN International and Craig Hepburn, Nokia’s global head of digital and social media and moderated by SMW Glasgow city partner Arvind Salwan of New Media Corp.

The conversation touched on the role that social and mobile platforms have played in influencing and changing the way that news is discovered, sourced, collected and shared around the world in profound ways–and, as Craig said, those “who are not part of the new conversations are being left behind.”

Peter discussed at length how CNN has expanded into citizen journalism with its iReport program and how it has enabled over 750,000 people around the world to help CNN tell a better story about what it is happening today. And of course, iReport is a partner of Social Media Week this September, so make sure to check out the SMW-specific iReport assignment here.

After the News talk concluded, Riccardo Webb of 1000 Heads, Nokia’s creative word-of-mouth agency, came on stage to explain the unveiling of an awesome #NokiaConnects project in Glasgow during SMW–the Nokia Gift Machine (pictured above). By using Foursquare to “check-in” to the machine, guests were able to collect prizes, which ranged from candy to, ahem, high-end Nokia phones (yes, seriously). A truly awesome idea, and more details on this to come specifically later this week.

It was lunchtime now and so some folks from Nokia and CNN and I decided to get a bit to eat. With Craig as a native Glaswegian, we want to an old favorite spot of his in town and then stopped by to visit his brother at a local establishment in town, where we were treated to some local flavor in the form of “flair” by a local barkeep. See the footage below I captured with my Nokia E7 phone:


After lunch we returned back to Skypark, where I took some meetings with folks I’d met and waited for the evenings sessions to begin.


The evening sessions then began with a welcome from Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, followed by a BBC event featuring presentations by three BBC leaders in tech and social and then concluded with the Psychology of Social event also featuring Craig Hepburn of Nokia. Each session was fantastic and it was great to hear that Glasgow is looking ahead and hoping to embrace the new opportunities that can be found in social exploration.


Finally, we ended a very long day by rounding up a crew of speakers and folks from Nokia and 1000 Heads and heading to local establishments for local fare, including a stop at the amazing pub-in-a-church More and More, where I sampled some of the finest Glaswegian drinks I’ve ever imagined.


I then headed home and concluded a very long and awesome day by … getting online and doing work.

How was YOUR first day of SMW?

Ben Scheim

Global Director, Social Media Week


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