Social Aspects Of Video Gaming Drawing In More Users & Revenue



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Activision, the 33 year-old publisher of 2011’s Call of Duty: Modern Warfare 3, recently announced that the title became the quickest entertainment product to reach $1 billion in international sales. Developed by Infinity Ward, the first-person shooter accomplished this feat in a mere 16 days. The title even edged out James Cameron’s 2009 blockbuster Avatar, which brought in sales of $1 billion in 17 days. This is somewhat of an impressive feat for a video game to accomplish, especially in a downtrodden economy.

There’s no arguing that video games are becoming a more prominent part of American culture, but will it last?  Industry experts think so. Twenty years ago, gaming was a hobby that was often associated with socially awkward nerds and children. My, how far we’ve come. A quick look at 2011’s Playstation 3, Xbox 360, PC and even mobile gaming title sales will force any media industry analyst to recognize just how formidable of a force the gaming industry can be.

What makes modern video gaming so addictive?  For many, it’s the social aspect.  Earning trophies and achievements and sharing them with friends makes playing and beating games all the more enjoyable.  Mobile gaming apps like Words With Friends and Castleville allow you to interact with others on a regular basis – even if you’re separated by several states or continents.  For many, being able to connect with others via the virtual world is almost as good as the real thing.

PricewaterhouseCoopers, a global professional services firm based in London, recently revealed that the film industry brought in $84 billion in 2010.  Due in part to 3D, broadband streaming and Blu-ray sales, experts predict that the film industry will grow approximately 6.1% annually to a revenue of $113 billion by 2015.  Video game sales, which reached $56 billion in 2010, are predicted to grow by 8.2% and reach $82 billion during that same time period.  This means that the gaming industry is expanding at a quicker rate.

What will the future of video games look like?  It’s safe to assume that connecting with others around the globe will only become easier and more convenient.  What do you hope will change/stay the same about the gaming industry?

Abigail Elise is a freelance video game/geek culture writer, blogger and vlogger. She currently lives in New York City. She has a Bachelor’s Degree in Journalism and is from Pittsburgh, Pennsylvania. You can learn more about her on her site.

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