Catch Them In Action: Nokia x SMW12



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

For the second time this year, Nokia is taking the stage in some impressive ways for SMW12. From hosting the Official Opening Parties in LA, in London, and in Berlin to hosting a series of workshops and interactive talks, Nokia x SMW12 has it all for you. See them in action around the globe- from Berlin to Sao Paulo to LA.

Using Social to Go Global, Supported by Open to Export (London)
Want to take your business global? Find out how to use social media, online communities and collaborative tools can help build your company’s international business. Opening with a spot of networking over coffee, we’ll discover Open to Export, the exciting new service from UK Trade & Investment and Yell, which help small fast-growing firms find the answers they need to develop their global potential. Hear from We Are Social, Naked Wines, Nokia on how they used social technology to ‘go global’. Find out what hurdles they had to overcome, what worked, what didn’t and quiz them on their plans for the future at this free event. Joined by country-sector experts from UKTI and a leading law firm, there’ll be a chance to quiz the experts on the USA and other fast-growing countries and to explore Open to Export, which provides a platform to bring these communities and knowledge together.

The 800M Pound Elephant in the Room: Social Inside the Enterprise, Hosted by McKinsey (London)
While 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. The McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. McKinsey Global Institute principal Michael Chui discusses the potential value in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. He’ll be joined by an expert panel who’ll reflect and discuss the dramatic changes ‘social’ is making inside the enterprise.

Heroes of Social Innovation (London)
The rise of social media and social technology has demonstrated its power to revolutionise industries, change governments and empower social movements. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise and campaigns to gain worldwide momentum. From global campaigns to national and hyper-local initiatives, mobile technology and social networks are helping to provide foundations for social innovators and social enterprises. Starting with a keynote from Peace One Day founder, Jeremy Gilley, followed by Frontline SMS founder Ken Banks, our speakers will explore the people and organisations that are harnessing the opportunity the technology provides to overcome social challenges, the heroes of social innovation.

Social Media Scavenger Hunt (LA)
LA Weekly has joined forces with the Los Angeles Tourism & Convention Board and WhoSay to bring you an photo scavenger hunt in the heart of Hollywood. Meet up in the Courtyard of the Egyptian Theatre, our Entertainment Hub, and team up with your fellow attendees. The first 50 participants to arrive will receive $10 gift cards from Amoeba Music! Armed with a Nokia Lumia device and your Twitter account, your team must complete challenges to win prizes and discover hidden celebrity surprises! The first team to complete the hunt and the team with the best style (judged by LA Weekly) will each win prizes. Hint: in social media, quantity can be a quality—so the more members on team who participate, the better.

How to Use Smartphones (Berlin)
Workshop participants will learn the basics of navigation and maps, camera, creating contacts and email function. Of course there will be plenty of time for Q&A. And who knows, someone might just get to go home with a new smart phone!

Facebook Marketing ROI: A Master Class with, The Daily Mail Group, The Humane Society, and Nokia (London)
The Daily Mail Group,, The Humane Society of the United States, Nokia and EngageSciences discuss how social marketing discuss how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. This session will look at some of the strategies that leading brands are implementing and the results they are getting. Don’t miss it.

Brand and Brand: Getting the Most Out of Sports Marketing by Working Together, Hosted by Nokia x Burton (LA)
Join Burton and Nokia for this session exploring how highly social brand partnerships in sports marketing can apply the strengths of separate brands to create a mighty force.

Nokia x Burton Present the Winter in LA: Sports Day AfterParty (LA)
Following an exciting day of sports content at the Egyptian Hotel, join Nokia and Burton at the exclusive Spare Room at the Roosevelt Hotel for free drinks, music and a screening of Burton’s latest film, “13″. Presented by Nokia x Burton. Sounds by Shammy Dee

SMWLA Bike Ride to Janelle Monáe Concert at Club Nokia: Hollywood to Downtown LA (LA)
Join Don “Roadblock” Ward, founding member of Midnight Ridazz and Wolfpack Hustle, and the Los Angeles County Bicycle Coalition (LACBC) as we take over the streets on a ride from Hollywood to Downtown L.A. to catch the completely free concert at Club Nokia featuring Grammy Award-nominated artist Janelle Monáe. We’ll be gliding downtown on a route that takes us along Hollywood Boulevard and dips down through beautiful Hancock Park utilizing beautiful 4th Street Bicycle Boulevard after a full day of panels, parties, and presentations. So grab your bike, your helmet, and your FREE TICKET, and go green to Janelle Monáe at SMWLA! The LACBC is providing free bike valet during the concert!

Janelle Monáe Concert at Club Nokia LA Live, Presented by Nokia Music & SMWLA (LA)
To celebrate the launch of Nokia Music and its extensive free playLISTS, Nokia and Social Media Week are hosting a FREE performance by Janelle Monáe at Club Nokia LA Live on Tuesday, September 25 at Club Nokia during Social Media Week LA. To get your ticket to the show, this is what you need to go here. The evening will encourage attendees to design their own music experience, much in the same way that Nokia Music gives users the power to discover and enjoy music based on their own personal preferences. The free mobile music streaming service is exclusive to Nokia Lumia handsets. Features include millions of songs and 150 exclusive playlists, ranging from underground Detroit house tracks to New York Philharmonic favorites and celebrity-curation from the likes of Lana Del Rey, Lady Gaga and Rihanna.


Apps + Social + Mobile = Novos Paradigmas E Windows Phone (SP)
What defines app, social app, and web app? What are you looking for, and how it is? Social and mobile web are increasingly converging into one experience, and operating system dictates the protocol interaction between all things. The mobile app today is no longer a direct descendant of the software. Windows Phone operating system is a new, rapidly evolving, and with a new paradigm of interaction between apps, and social content; see how the system behaves with everyday tasks the user with its applications, and how it formalizes the transition to a social-aware operating system.

Facebook Marketing ROI: A Master Class with Nokia, The Social Partners, and the Humane Society Hosted by Engage Science (London)
After selling-out tickets for this event on Tuesday, we’re happy to announce that we will hold it again at Facebook Headquarters on Wednesday 26th September. However, this time, we have some new speakers to give additional insights and strategies for proving the success of social marketing within your organisation. Nokia, The Social Partners,, The Humane Society of the United States and EngageSciences will discuss how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line.

Inside the Firewall Revisited: The Future Workplace Supported by Nokia (London)
A follow-up to Feb’s event, Inside the Firewall, brings a look at how social technologies are transforming organisations, how things have changed in the last 6 months, and what happens next.

Socially Charged Fashion: How Social + Mobile Are Building Brands From the Bottom Up (LA)
Social media has revolutionized the way many fashion and lifestyle brands talk to their consumers and reach new audiences. As more top designers, brand mavens, stylists and fashionistas embrace social media, they are forging new channels for consumer engagement and brand evangelism. This shift is helping shape not only today’s trends on the high streets, giving way to up and coming brands, but also shifting the fashion establishment as we know it. In this panel top brands, editors, communication directors, and business managers will highlight their success stories and learning on the impact of social media as a part of a communications mix.

What Do the Social Media In the “ROPO”? Monetization and Sales. (Barcelona)
According to recent studies, we devote more time to be networked to other traditional activities such as watching TV, read newspapers in paper or listen to the radio. In this context the buying process has become much more complex and involved new actors differently influencing buyers, with quick access to information and training of communities in which they share product and brand experiences. We’ll talk about integrating Nokia experience within the social internet marketing strategy to form a loyal community where interaction with each member has a unique importance to generate prescription in moments of pre-purchase research.

Talk: Digital Decentralization and the Brand’s Social Core- Robyn Yoslow, Head of Digital and Influence/Lifestyle Marketing at Nokia (LA)
As a comeback brand working to grow in the US, Nokia has brought its challenger mentality to the forefront and turned its digital marketing strategy on its head by placing the social ecosystem firmly at the center and distributing the brand’s presence across multiple social channels. This focus on multiple platforms meant a rethinking of how Nokia creates and amplifies content and a readiness to quickly react to market changes – a task that resonates with many of today’s marketers. We’ll talk about the shift away from “speeds and feeds,” and toward emphasizing real-world experiences and authentic voices. Robyn will discuss the importance of adopting a real-time approach designed for a target audience that can change rapidly and drastically, while maintaining a consistent and recognizable brand voice

#SMWLDN Official Closing Party, Sponsored by Adobe @ Sanderson (London)
Come and join SMWLDN and Adobe as we celebrate the (near) end of Social Media Week September 2012. Enjoy a night of chilled beverages, delicious canapés and treats, some awesome tunes from top class London DJ Kit Proudfoot from #TerraceSounds and some great entertainment all in the lovely surroundings of the Courtyard Garden and Bar at Sanderson. Be sure to pop by the Adobe Photobooth, grab a few photos with colleagues, friends and new connections plus pick up your Adobe Recovery Pack – we’ll certainly be needing one after such a crazy week! The official #SMWLDN Closing Party starts at 7pm and finishes at 11pm but the DJ will be playing and the bar will be open until 1am, so those for are looking for an after party can dance the night away.

Chinwag’s Careers Day (London)
Join us for Chinwag’s Careers Day at Social Media Week London, meet the industry’s leading employers including agencies, top brands and exciting start-ups. Plus improve your job-hunt with a fantastic Careers Day Programme of must-have advice with our Portfolio Reviews, CV Surgeries, Creativity Workshops and Social CV Seminars!

Social Commerce (Berlin)
With the availability of mobile payments and advanced tracking methods across websites and social networks, the world of ecommerce, offline commerce and social media are mergingn rapidly. Flight customers on KLM choose their seats according to their social graph on Facebook. Supermarket customers in Korea are given a pre-selected shopping list according to their social graph. With tools like like and there is an increasing connection between the privately shared consumer habits and the public offer of goods and services. The panel will discuss the future of traditional retail, ecommerce and the establishment of the social graph in consumer relations.

Official SMW Closing Party at Madame Tussauds Hollywood (LA)
Join us for breathtaking views from the Rooftop Terrace at Madame Tussauds Hollywood at the Official Closing Party for Social Media Week Los Angeles. With live performances, food, music, and food—and a chance to see the wax figures at Madame Tussauds attraction like never before—this is the one event you do not want to miss. Featuring musical performances from Lea Luna!

Silent House Party (Berlin)
50 lucky guests have the opportunity for a truly unique party experience. Special playlists of House music through the ages have been put together – chose your favorite and get your dance on! You may connect with your fellow dancers – but you may never know what they hear. We will have some serious movers and shakers from the Berlin party scene along to lead the way – after all a silent party can go anywhere it pleases.

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