Futbol, Football, & the Olympics: SMW12 & Sports



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Sports fanatics span the globe, pouring their passion into local, national and club teams. With the rise of social media, sport events are no longer contained to watching in person or on the screen. Athletes are taking to Twitter; fan clubs are active on Facebook and all play out the action on and off the fields.

Given this, this September’s Social Media Week is proving to have more opportunities for sports fans to get involved. With everything from pro skateboarder Steve Barra to Juventus FC, we want you to share your sporting passion. And we’re not stopping with events.

In partnership with the Chicago White Sox, we want you to cast your votes for your favorite highlights from the 2012 regular season.

And if football/soccer is more your passion, then the Scottish Women’s Football team is looking for you. To raise awareness of the symptoms of breast cancer and the benefits of regular exercise, in conjunction with Breakthrough Breast Cancer, Scottish Women’s Football will create a video which links up as many football fans and players around the world as possible by seeing them pass on a ball to each other. All you have to do is ask someone to film you highlighting your footie skills, and the resulting film will be shown during the One Goal event in Glasgow.

With all this activity, you don’t want to be left out. Check out our favorite sports-related events and register today.

Tribune Sports: Social Media is Changing the Game (Chicago)
Orwell, The Matrix, and The Rangers Tax Case (Glasgow)

LA will be featuring a full Sports Day, called Winter in LA: Nokia x Burton
Social Media & Juventus (Torino) will bring on the Juventus Head of New Media Communications & Communications & External Relations Director
Putting Scalpers Out of Business: How Disruptive Tech is Changing the Ticketing Game (LA)
Action Sports: A Social Beast (LA) brings pro skateboarder and cofounder of TheBerrics, Steve Berra
Keynote: Jeff Berman, GM at NFL Digital Media (LA)
Was London 2012 the First Socialympics? (Glasgow)

Socialympics: Lessons Learned From the Games (London)
Young & Nimble: How MLS Speaks to its Core Audience Through Digital Media (Bogota) with Will Kuhns, MLS’ Director of Communications
Live Online Matchday Commentary (London) brings you live behind-the-scenes commentary from a local football match with Livewire Sports
One Goal (Glasgow) with Scottish Women’s Football
Social Media & 2012 London Olympics: Global Sporting Events and the Influence of Social Media in the Future (Seoul)
Did London 2012 Win “Social Olympics” Gold? (London) with Great Britain Gold Medalists Anna Watkins and Pete Reed

Soccer Tech 2012 (LA) featuring a host of soccer fanatics and experts, including Warren Barton from Fox Soccer
CIPR Social Summer: Social Media and its Involvement with the Olympics and Paralympics (London) with Craig Spence of the International Paralympic Committee

Sport and Social Media- The Showdown (Glasgow) with a surprise speaker list promising a football club rep, a sports governing body, a sponsor, and an athlete
The Social Challenges and SpaceConnect: SoccerSquare (Torino)
Sport, Web, and Social Engagement (Torino) with Italian Handbrake Champion Francesca Fenocchio

To view the full schedule, download our Official SMW Mobile App.

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