How FT Readers Use Social Media



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Our global headline media partner, the Financial Times, recently conducted a survey on the social media behavior of FT readers. In honor of SMW, the FT released the results live yesterday at SMWLondon and we’ve illustrated the infographic below. You can also view it at:

Here are the key take-outs:

  • 49% of the FT social media audience is based in the UK or US, with the remaining 51% coming from the rest of the world. This reflects our global digital presence.
  • The FT has a global combined social media audience of 3.9m.
  • 58% of the FT social media audience agree social media enhances its reputation and 40% read the FT more as a result of it.
  • Social media is faster growing than every other traffic source to and traffic referred from this channel has grown by 20% in the last 6 months.

See all the results, and make sure you know our partner, Financial Times.

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Watch SMW Live

SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here