How To Follow and Share SMW12 September



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


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It’s time! Social Media Week has arrived. Kicking off in 5 days in 14 cities around the world with over 1000 events taking place, Social Media Week September is exceeding all expectations. There’s a lot to keep track of and we don’t want you to miss a beat- we’re breaking down how you can keep up with it all, even if you’re not able to join us in person. We also want to make it easy to share what’s happening with everyone else. So, we present you with our comprehensive guide to all things SMW.

Follow SMW12

Social Media Week Official Mobile App

No longer just to help you see our schedule, our new and improved mobile app brings you the best content from us, our partners The Next Web, and Nokia. You can share events you’re attending, stream events from the app, and also register for new events through it- all from the convenience of your phone.


Social Media Week Live

We put extra care into this feature for September, and our new SMW Live features a comprehensive listing of streamed events by category, outlining the city and language the event is taking place in. Keeping with our focus on making it easier for you to share what’s happening during SMW12, you can post your photos and comments in a new feed format on each streaming event.

SMW RealTime

It only gets better with time. Powered by Nokia, SMW RealTime continues to evolve. A 5-page data aggregation dashboard, through RealTime you can see all the real-time data from Social Media Week globally and locally. Not only does it track all official hashtags on an event, city and global level, it also looks at trends, largest contributors to the conversation, and Foursquare checkins. We start tracking it all Wednesday, September 19th, and we’re looking to see what event and city takes the lead.

Twitter & Hashtags

And you need to know what we’re tracking to participate with others. Use these global hashtags and handles. We’ll see who comes out on top.

Global: @SocialMediaWeek & #SMW12, with our activities with Global Headline Sponsor at @Nokia
Barcelona: @SMWBarcelona & #SMWBcn
Berlin: @SMWBerlin & #SMWBerlin
Bogotá: @SMWBog & #SMWBog
Chicago: @SMWChicago & #SMWChicago
Glasgow: @SMWGlasgow & #SMWGla
Hong Kong: @SMWHK & #SMWHK
Jeddah: @SMWJeddah & #SMWJeddah
London: @SMWLdn & #SMWLdn
São Paulo: @SMWSP & #SMWSP
Seoul: @SMWSeoul & #SMWSeoul
Shanghai: @SMW_China & #SMWChina
Torino: @SMWTorino & #SMWTorino
Vancouver: @SMWVan & #SMWVan


We also have a strong presence on Facebook, where you can see images and short updates from SMW12. Follow us here: Global, Barcelona, Berlin, Bogotá, Chicago, Glasgow, Hong Kong, LA, London, São Paulo, Seoul, Shanghai, Torino, and Vancouver.

The Next Web

Our media partner, The Next Web will be on the ground covering SMW12. You can get their Social Stories on our mobile app, or keep up with all the latest and breaking news here.

Share SMW12


We want to see SMW12 through your eyes. Share your Instagram (or whatever mobile photo app is your preference!) photos with us and the world. We’ll be keeping track of them by looking for #SMW12, and sharing our favorites.

Twitter & Facebook

Give us your thoughts on your favorite events, what speakers are saying, and what you learned. Share it all. But make sure to use the hashtags from above and tag us on Facebook. We’ll be displaying your tweets on RealTime and picking, highlighting top stories on Facebook, and then featuring our favorite stories from the week from both platforms!


Finally, we’ve come to love this platform. Pin away your favorite images and infographics from the week. Use the #SMW12 hashtag, and with Pinterest’s new tools, we can all see it.

We look forward to hearing from you this SMW12. Watch. Attend. Participate. Shape and share Social Media Week this year.

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