Passion for Fashion: SMW12 Fashion Days with Nokia



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

This year, Social Media Week, in conjunction with Nokia, will host our first Fashion Day in LA and London.

Kicking off in LA on Wednesday, September 26th at the Egyptian Theater, you’ll hear how brands can better pitch their features, bloggers can get ahead and how fashion is changing in various ways. We’ll also have Allison Beal, founder of StyleSaint, on hand to talk our #MyConcreteJungle competition and her launch.

Then in London on Thursday, September 27th at the Sport, Entertainment & Cultural Hub @ Engine, you’ll be able to get an in-depth look at the impact of social media on the fashion world- all from the perspective of designers, journalists, and high street brands. The day will be split in to four sessions focusing on different areas, starting with trends, followed by social media best practice, we’ll then be taking a lunchtime break where some of the UK’s leading fashion start-ups will be showcasing their wares. After lunch, we’ll look at engagement and influence and finally, the social future of fashion.

See what we have in store:

12-1pm: Unraveling the Mystery of True Influence
Understanding the role of the Digital Influencer + Fan to create Advocacy and the platforms, tools and influencers that will drive the strategic use of social media to advance mobilization efforts, consumer behavior, purchase intent and conversion. This session will feature Liz Cherkasove from Late Afternoon as well Bobby Isaacson of Social Chorus.

1:30-2pm: Keynote: Ryan Holiday, Director of Marketing at American Apparel
Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. He is media strategist for notorious clients such as Tucker Max and Dov Charney. He is currently the director of marketing at American Apparel, you know you know them. His campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company.

2-3pm: Hot, Hot, Haute: Fashion and Beauty Online
Leah Ashley of The Haute List, U Look Haute and Nikki Phillipi will take the stage with other Los Angeles-based fashion and beauty influencers to look at why style-centric content works on the web. Hear from producers, talent, brands and designers about the content and presence they’ve created online. Plus, find out what attracts brands, what’s working—and what’s not! How are content creators and talent determining trends and how involved are the traditional designers? Find out as SMWLA goes glam for Hot, Hot, Haute: Fashion and Beauty Online.

3:30-5pm: Socially Charged Fashion: How Social + Mobile Are Building Brands From the Bottom Up
Pulling in Allison Beal and Nokia to talk how social media has revolutionized the way many fashion and lifestyle brands talk to their consumers and reach new audiences. As more top designers, brand mavens, stylists and fashionistas embrace social media, they are forging new channels for consumer engagement and brand evangelism. This shift is helping shape not only today’s trends on the high streets, giving way to up and coming brands, but also shifting the fashion establishment as we know it. In this panel top brands, editors, communication directors, and business managers will highlight their success stories and learning on the impact of social media as a part of a communications mix.

9.30am – 11am: Data-Driven Fashion & the Death of Trends
The boom of Social networks and the enormous amount of easily accessed behavioral data, has the potential of turning the industry upside down. Is this the end of fashion trendsetters dictating taste and style to the public? Now that data is easily accessed, can the public predict what will be in Vogue? Or Elle, or Grazia? You can count on expert analysis, discussions and debates with plenty of opportunity for the audience to get involved.

11.30am – 1pm: Best in Show: Who’s Rocking Social Fashion?
The undeniable speed and openness of social media has opened up new opportunities and presented dramatic new challenges to an industry that’s notoriously obsessed with VIPs and guest lists. Who was the social media Queen of London Fashion Week? Who was the villain? Packed with tips and examples of best practice, join the debate and share your views on who’s rocking social media and who’s sucking at it.

1pm-2pm – Lunchtime & Fashion Startup Showcase
Grab lunch from one of the fantastic local eateries while perusing some of the UK’s leading fashion start-ups. Want to exhibit at SMWLDN Fashion day for free? Fill out this form. Space is v. limited, so don’t hang around!

2pm – 3.30pm: Are You Being Served? Influence, Engagement & Customer Service
From high street to haute couture, fashion conscious consumers are a demanding crowd and now thanks to social media they have the opportunity to shout about it. Who should companies be listening to? Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups? How does a brand handle customer service when there are so many channels a consumer can use? Come and join leading thinkers to find out more!

4pm – 5.30pm: Tap Your Heels 3 Times: Dreaming of Fashion’s Social Future
The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world and create links between the retail experience and the online world the possibilities are endless. How will the next generation of more visual social networks and apps re-define the relationship between customers, designers and retailers? Does this spell the end of the catwalk? Ponder the future, come along and join the discussion!

Dress to impress; we look forward to seeing you there!

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