Shareability & SMW12: Top Events from Sarah Wood & Unruly



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We introduced you to Sarah Wood, COO of Unruly Media, at the end of last year (if you didn’t catch her interview with us, we recommend it- everything from Michael Bolton to street art was covered). Since then, we’ve been so honored to have her on our Global Advisory Board and couldn’t be happier to have someone so well-versed in viral videos on our team. We asked her to share with us her top SMW12 events around this topic- and we think you should take note. These events are hot and won’t be available for long!

Now on to Sarah, and in her words about SMW12:
“There’s a real focus on shareability at this year’s Social Media Week. Little wonder, when marketers such as Ford CMO, Jim Farley, have content on their minds. Farley explained to Digiday this week that “the biggest challenge for Ford in digital media is to create compelling content that’s shareable.”

As new research continues to demonstrate the power of shareable content and the positive correlation between sharing branded content and buying branded goods (see McKinsey Quarterly and  Unruly’s Social Ad Effectiveness Study for recent examples), this is one conversation that’s getting a lot of airtime.”

Why Your Social Video Campaign Sucks (And How To Make It Rock) (Berlin)
The Science Behind Social Video (Berlin)
How Educational Institutions Can use Social Media, Photography and Video to build a strong Online Community for their Students, Faculty and Alumni (Chicago)

London Bloggers Meetup – The Video Edition (London)
London Olympics 2012 Through The Screen: Stories from Brands & Broadcasters (London)
Creativity, Collaboration, & Content Distribution: An Intro to the YouTube Partner Program (LA)
Emerson Spartz: Creating Viral Websites (Chicago)

Viral Film – Myth or Magic? (London)
The 2012 Unruly Social Video Film Festival (LA)
Social Video on any Budget (Chicago)

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