The Power of the Review: Scott Van Duritz and SMW12 Events

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Businesses now rise and fall with the online review. These reviews can be related to your product, service, interactions and atmosphere- or as Scott Van Duzer has shown us, it can be for anything at all. This week business owner Scott Van Duzer found himself in an interesting situation when the President of the US visited his pizza shop, Big Apple Pizza, and Van Duzer embraced him.

At first, the world enjoyed the images; a small business owner giving the POTUS a bear hug and lifting him off the ground.

Then the backlash started, and the Big Apple Pizza Yelp page was caught it in it all. Using the power of the review, people with opposing political reviews descended upon his page leaving 1-star reviews based only upon this difference. As word of this spread, supporters took to the task as well, leaving 5-star reviews. He received more than 400 reviews during this time, prompting Yelp to take some action.

All of this showing, a review is power.

That in mind, this September, there are more than a few events that will be focused on handling reviews, engaging your community around reviews and how to garner more. Before the rest sell out like Yelp’s The (Not So) Scary Power of the Online Reviewer in London, we recommend you register for these:

Monday, September 24th
Chicago: The Legal & Business Issues Surrounding Review Sites
London: Truth. And Trust. Why What You Do Matters In Social Media

Tuesday, September 25th
Los Angeles: Foodbook- Restaurants and Social Media

Wednesday, September 26th
Chicago: Raves & Reviews- How Consumer Feedback Can Make or Break Your Business
London: Using the Psychology of the Social Web to Make Better Social Media Decisions

Thursday, September 27th
Chicago: Jay Baer on “The NOW Revolution”- How to Make Your Business Faster, Smarter, More Social
Glasgow: Who Cares About Online Reviews?
London: Forget ‘Likes’- Be Liked
London: Food Photography

Friday, September 28th
Chicago: Getting Closer to Your Customers- How Google+ Can Help

What are you waiting for?

Photo courtesy Doug Mills.

Nicky Yates

Director of Communications, Social Media Week

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