A Continuous Force: SMW & Nokia Partnering to Power Your SMW13 Experience

Many of you have been attending Social Media Week for a few years now, and are familiar with who we are. Some of you, this February will mark the first time you take part in our global conversation. Over the years, we’ve built our identity around being the platform to explore the social, cultural and economic impact of social media. We do this through our biannual conferences, through education, collaborative projects and sharing ideas. And one of our biggest focuses is making it as frictionless as possible. So, we partner with organizations and brands to make it easy for you to take part, through livestreaming events to keeping more than 75% of our worldwide events free to increasing access to learning. No partner has been more active and prominent than Nokia.

For the third consecutive time, Nokia will be the force behind SMW13. Nokia’s focus on thought leadership, innovation and B2B efforts to work smarter are a perfect fit for all that SMW is. Over the past two years, we’ve seen Nokia power secret rooms and silent dance parties, enable social experiments like Can Man Survive on Social Media Alone, forge the bridge between social media and sports with NokiaxBurton, tackle fashion with their SMW Fashion Days, and make a lasting impact by sending 25 youth to Summer Tech Camp.

“There is a huge shift in using social media as a way to make our lives and the world a better place, people are using social media to connect on shared interests and challenges regardless of where they live and what they do,” said Craig Hepburn, Global Director of Digital & Social Media at Nokia. “Social Media Week’s global theme to ‘explore openness in a connected and collaborative world’ is fully aligned with Nokia’s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge to learn what others are thinking and doing.”

And this February, our partnership will only get bigger. Nokia again is powering our mobile app (available February 1!) and SMW Live experiences, expanding the reach of SMW beyond our 10 host cities. Focusing efforts in Lagos, NYC, Milan and Copenhagen, our partnership with Nokia will provide you more opportunities to take part physically this SMW13.

If you have a passion, Nokia and SMW will have a way for your connect to it deeper than before. With opportunities in music, photography and sports, we want to get you involved. And if you’re wanting to really move your business, then together, we’ll be showing you how to work smarter.

Make sure you’re in the know as we reveal how this is unfolding in each city and globally- follow SMW on Twitter and Facebook. Then don’t forget to show our support to Nokia by following them on Twitter and Facebook, too.