Recap: The Power of Community — Tumblr at SMW13 (Videos)

Social Media Week

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This SMW13, a hot topic was Tumblr. As a growing destination for those interested in culture, art, and community, Tumblr is the perfect platform. Throughout the week, we hosted a series of discussions around the platform in New York and Milan.

Tumblr Outreach Evangelists for Art, Travel and Gaming teamed up with bloggers to explore the opportunities brands and creators are discovering on Tumblr, from finding new ways to express themselves, to building huge and engaging new audiences on the platform. We also examined a case-study on brand advertising on Tumblr to discuss what marketers are doing to create exciting, emotional advertising. We explored the overused phrase “Content is King” and what makes a great GIF. David Karp met up with Social@Ogilvy’s John Bell for a candid conversation about how brands can participate in Tumblr with meaningful brand or business impact.

There was also a Master Class to provide practical tips to share engaging content, interact with influential bloggers, monitor chatter about your field, and show off what makes you unique. And in Milan, we touched on the intersection of fashion and Tumblr. Hundreds of top fashion brands all over the world are using Tumblr editorially in an innovative and pioneering manner. So, we discussed how fashion brands can use this social network and the strategies for designers.

See the series below and share with us your thoughts!

Nicky Yates

Director of Communications, Social Media Week

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