CROWDFUNDx: How to Present Your Ideas and Deliver



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Heading into the second half of CROWDFUNDx NYC, presented by American Express OPEN Forum and Nokia@Work, the focus shifted to entrepreneurism and how to be better equipped.

The Art of the Pitch forum began with some great insight from moderator Chance Barnett. Chance set the tone for the forum by saying, “In communicating with investors but also with a crowd, you are effectively communicating with two brains, the rational brain, and then there’s the non-rational brain, the emotional brain. This really grabs the reason why you’re doing what you’re doing.”

Following this, Jessica O. Matthews of Uncharted Play pointed out that often times, investors invest in a person, which is why it is so important to show them you’re passionate about what you’re doing. Matthews also emphasizes how whenever she gives a pitch, she feels it’s important to have those listening trust in her and what it is she’s saying.

Steve Rosenbaum of Magnify, spoke next. He shared some really deep and interesting thoughts on the crafting and telling of stories. Steve emphasized that things are changing really quickly, and that, “The stories you tell and medium you tell it in are important.” He advised all of us to figure out what voice it is you speak in that makes storytelling most personal and works for you. “For me it’s writing.” Another important piece of advice Steve gives is when having a conversation with someone, remind them of the last conversation you had with them, just to jog their memory.

Last but not least, we heard from Kelly Keenan Trumpbour of See Jane Invest. Kelly had tons of valuable insight about pitches and presenting idea. She began by laying out the facts: A pitch is not that different from starting a platform. You want to run on the same type of story telling you’re going to pitch on.

Next, she let us in on her vision, which is first, to encourage women who are good at things to pursue those things, and second, to try to find investors for those women who are small scale. A huge piece of advice Kelly ended with was that instead of going into a pitch with a list of your credentials, talk about future relationships you will have with the person. Let them know, “Here’s what I see we have in common, and here’s what I see us doing together.”

An overarching theme was to never give up or stop with the first “No.” Hear the full session and get inspired:

Kira Byczek is an undergraduate student pursuing a degree in Communications and English at Rollins College.

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