Gary V Wants To Punch You In The Face (but only after you start listening)
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I started watching Gary V’s Wine Library podcast back in 2007, after moving to the States earlier that year. His infectiousness and on-screen personality was perfect for the medium, and I remember thinking at the time that he had a gift for being creating a special kind of intimacy with his audience and fans.
Fast forward almost 8 years and you can see how Gary has built an entire media empire around this simple yet powerful idea. In his and many other people’s words, Gary V is crushing the world of social media. Not simply as a commentator, observer or even as one of those so called experts, but as a practitioner; someone who lives and breathes what he preaches.
In 2009, we launched Social Media Week in New York, and Gary kindly agreed to speak on a panel with fellow industry heavy weights Brian Morrissey and Ian Schafer. As he so often did, Gary lit up the room with his brutally honest and highly perceptive views on how brands should engage in social. Although he can sometimes bend people out of shape or ruffle the feathers of the industry’s more established elite, Gary is nothing if not a rabble rouser, and the industry is sadly short on these kinds of voices.
Since then he’s published two books (Crush It! and The Thank You Economy) and launched Vayner Media, which has quickly established itself as a major player in the social media marketing space. As a New York Times best selling author, investor and entrepreneur Gary has just published his third book Jab, Jab, Jab, Right Hook, which serves as a blueprint to social media marketing strategies that really work.
Here’s an excerpt:
“When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.”
I have a lot of respect for Gary and have every confidence that he will continue to challenge conventional thinking in marketing and in how we as humans should think about how we connect and communicate with each other.
We’re proud to support him and wish him huge success with what we’ll most certainly be another haymaker of a read.
Purchase your copy of Jab, Jab, Jab, Right Hook here.
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