The 5 “Don’ts” of Social Media Week

Social Media Week is all about connecting people with the tools to realize their ideas. With so much going on in eight cities around the globe, a little navigation to connect best can be helpful. This means that we generally focus on what people SHOULD do to make this happen, but in this case we’d like to highlight a few of the things you should avoid at all costs for success in life and business. And how you can glean this during SMW and avoid being a social media fail:

1. DON’T: Make people hate you
   Bangalore: How to lose Friends and Influence People (to Hate you)
   Seems like a no-brainer, but there is more to it than you think. For every successful social media campaign, one falls flat or worse- gets noticed in all the wrong ways. Learn what to avoid so that you can win over your customers and the only strong emotion they feel for you is love.
2. DON’T: Let digital abuse continue
   Copenhagen: Cyberbullying
   In our always on- always connected world, bullying has moved off of the playground and onto the web. Social technologies have shown their darkside and can have a serious impact on today’s youth- learn about cyberbullying and it’s impact on “the future of now”.
3. DON’T: Recruit the wrong people
   Hamburg: #fail stories – Recruiting jenseits der eigenen Komfortzone
   As today’s companies become increasingly global, conventional HR wisdom doesn’t always hold up. What is an effective recruiting technique in one country may not hold up in another. Learn what to avoid from the failures of other organizations and how to optimize your company’s strategy for international recruiting.
4. DON’T: Imitate these terrible social media marketing campaigns
   New York: SUXORZ: The Worst Social Media Campaigns of 2013
   We love everything about this event. Learn what makes a terrible social media campaign and have a good laugh at the same time. Attending this session almost guarantees that you won’t be on the 2014 list!
5. 5. DON’T: Forget to register for Social Media Week
   This is the easiest and most important of all the “don’ts”. After you register, check out the schedule to explore events that highlights Social Media Weeks many “do’s”.

See you in a couple of weeks!