How to Engage Your Brand’s Community: 7 Tips from Nokia



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Nokia is an example of a brand that does a great job of really connecting with their community, which is part of why we love partnering with them every year. From bloggers analyzing the latest Lumia and apps, photographers or freelancers capturing their newest moves, Nokia users are passionate about it. Recently, Nokia’s Global Head of Social Engagement and Advocacy, Carla Eid, shared their “7 Super Rules of Engagement.” We think they’re great and they can apply to your brand, no matter what sector you operate in. Here are seven tips for better brand engagement:

  1. Join the right conversations.
    Find the places that people are talking about your product or industry, and get involved. Share tips and information relevant to your customers, and don’t forget to listen to what they have to say!
  2. Reward the people who use your brand.
    Don’t take your community for granted. The people who use and love your brand are incredibly valuable. Send them some love, whether a shout-out on twitter or a sweet deal on new products.
  3. Let your community test your products before they go live.
    By letting your community be a part of the testing process for new products and services, you can get honest feedback from people invested in the product’s success. This means it’s got an advantage.
  4. Challenge your community to be creative.
    Let your community do some of the legwork for you when it comes to content creation. They will probably amaze you. We love this example of Nokia and RedBull partnering with free runners in Greece!

  5. Bring your community members with you.
    Have a release party or attending a conference? Be sure to let members of your community in on the action! Let them truly feel like they are a part of your brand.
  6. Build relationships through all your channels — social media and in person.
    If you want your customers to stick with you for the long haul, this one is key. People go back to organizations that they have a relationship with and who they can trust. If you’ve spent the energy investing in your community, it shows.
  7. Let your community access your employees in all departments.
    Let your community have access to more than just your marketing team. Get them involved with R&D or your technology team to help think up new products or improve your digital presence. The more they are truly a part of your brand, the more they’ll give back.

To learn more about the way that Nokia engages its community check out this article.  We are thrilled to partner with Nokia to put on Social Media Week, February 17-21. Be sure to join us and see them in action.

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