How to Know You’re Not Wasting Your Time on Social Media



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When many people were first introduced to social media, it was most likely on a personal level. Sites like Facebook and Twitter provide a great way to interact with friends and family members, staying in touch across many miles. But all too soon, marketers realized that social media was crucial for reaching customers where they spend the most time.

Synerge-marketing, LLC, a web design, development and internet marketing firm in Fairfield, Connecticut, strongly believes in the power of a thorough social media campaigns for businesses. But while Facebook, Twitter, LinkedIn and Google+ offer a great way to get the word out about your brand, it’s crucial you employ the right techniques to get the most out of your social media posts. Here are basic points to follow to ensure your social media efforts aren’t going to waste.

Have a Strategy

Those who fail to plan, plan to fail. It may sound like a cliché, but it’s true. Some of the most successful social media campaigns were the result of weeks of careful strategizing. Each post should be carefully timed to enhance your marketing efforts at a specific point, with posts increasing in the days surrounding a major event.

Make it Easy for Customers to Convert

The most important thing you can do on social media is lure customers away. Your posts should entice customers to check out your website, come into your bricks-and-mortar locations, or call today for a free consultation. By incorporating a call to action into each post, you’ll turn potential customers into paying customers, which is why you’re there in the first place.

It’s a Good Fit for You

The truth is, as popular and trendy as social media marketing may be, it’s not the best strategy for everyone. Some brands are a perfect fit for this type of marketing, allowing brands to easily deploy campaigns that match the forum. A visual-oriented industry like fashion is a great match for image-sharing sites like Instagram, for example, especially since Instagram is popular with young female consumers. An interior decorating business may choose to focus on Pinterest as it gives a consumer a way to collect ideas until they are ready to purchase. As Facebook and LinkedIn fit almost all business, be sure to have your industry match your channel.

Build Your Fans and Followers

One way to quickly gauge your social networking success is to look at your page. Do you have a large number of followers? Are they commenting on your posts? In the early days, the answer to both of these questions will likely be a resounding, “No,” which could simply mean you need to find ways to get the word out about your social media sites. But if you’ve been working hard to increase participation for a while with tepid results, you may be spinning your wheels. The more you get social, share and respond, the more fans and followers you will receive.

Social networking is a great marketing today, but it isn’t the best tool for everyone. By regularly reviewing the results of your efforts, you may find that your efforts are better spent on other types of marketing efforts. For some businesses, these sites may simply serve as information sources, while others may find social media becomes the primary way customers find them.

For more information on how Synerge-marketing can help you improve your social media campaigns, visit

Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter at @LarryAlton3 and LinkedIn.

Images courtesy Synerge-marketing.

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