The Changing Face of News Consumption, Hosted by WSJ
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This post was written by Zainab Oni.
The way we deliver news has changed in the last two decades because of technological advances like computers and smart phones. More importantly, the way people engage with news has changed because of innovations like Vine, Snapchat, and Instagram that are now competitors for attention.
Today, newsrooms are required to have different platforms like print, desktop, tablet, and mobile — and the way news is presented on all these platforms must be unique so that viewers on all platforms can enjoy the experience.
Newsrooms must constantly figure out ways to make their viewers engage deeply with their content, without changing the depth of their content. One way they’ve done that is to create visual stories — photos and videos surrounded by text. More and more, they’re presenting hard news in visual and creative ways rather than just writing articles.
Newsrooms have also begun writing very short and very concise stories to make people read until the end. However, it’s still OK if viewers don’t get to the end of the story; in some ways it’s more important to make sure they find other stories that they’re interested in so that news organizations develop a relationship with the user.
Most importantly, newsrooms are aware that more technology innovations are coming that will change the way news is delivered and they must be flexible and ready for change.
Zainab Oni is a senior at Hudson High School of Learning Technologies who will be attending the University of Virginia in the fall. Zainab has been a member of the MOUSE Corps program for four years. Follow Zainab on Twitter at @McMotherboard. Zainab is one of our SMW Press Corps members, managed by OpenCommunications. Learn more here.
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