4 Rules for Using Hashtags the Right Way

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

15 days until 20,000+ global leaders come together for SMW June Conference. Learn more.

Hashtags have the potential to be truly valuable. But how do you find the right hashtags for your content, determine the right amount, and find the right social network? Buffer helps us break it down.

1. Twitter
Tweets with hashtags get two times more engagement than tweets without, and are 55 percent more likely to be retweeted. All it takes is a simple # or two to double your number of retweets. However, limit your hashtags to no more than two, as using more than two hashtags will decrease your engagement by an average of 17 percent. 

2. Instagram
When it comes to hashtags on Instagram, a rule of thumb could be, “Go nuts with hashtags.” Interactions are highest on Instagram posts with 11+ hashtags, so go wild.

3. Facebook
On the other hand, with Facebook, the rule of thumb could be “Hashtag #Fail.” Facebook posts without a hashtag perform better than those with a hashtag. Using hashtags on Facebook has zero positive effect on reach. In fact, posts without hashtags outperform those with hashtags.

4. Google+
On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. Plus, you can add hashtags in your comments as well as your post – double the opportunities to be found. Use hashtags freely on Google +, it will help people find you in search.



Nicole Brown

Director of Marketing and Communications, Crowdcentric


Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.