Register

What Multi-Tasking Does To Our Brains

Humanity

photo

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

We’ve all heard it hundreds of times: to work efficiently we have to single task. No multitasking. And yet, we let it slip. We end up eating lunch in front of the TV with our laptop open. We browse Twitter and Facebook whilst sending emails, and probably chatting in Google+ too. If we should be focusing on just one assignment, blog post, or proposal…why the heck is it so hard to focus?

To understand why we always fall into the habit of multitasking, when we know we shouldn’t, Lifehacker shared some very interesting studies. The answer is in fact quite simple:

“People who multitask are not being more productive—they just feel more emotionally satisfied from their work.”

This is what researcher Zhen Wang mentions in a recent study on multitasking. She mentioned that if we study with our books open, watch TV at the same time and text friends every so often, we get a great feeling of fulfillment. We are getting all these things done at once, and we feel incredibly efficient.

Unfortunately, exactly the opposite is the case. Students who engaged heavily in multitasking activities felt great, but their results were much worse than that of people who didn’t multitask.

Learn the rest of their findings, and Lifehacker’s tips for the multi-tasking madness here.

 




Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.


Watch keynote speaker Seth Godin

Bestselling Author and Entrepreneur, Seth Godin spoke at #SMWNYC. Watch his talk + hundreds of others on SMW Insider.

View Talk

Watch SMW Live

SMW Insider is a premium video platform that streams more than 300+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here