5 Ways Companies Are Using Instagram’s New Hyperlapse App



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Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format.

With more than 40,000 uses of #hyperlapse on Instagram and counting, it’s no surprise to see early adopters from major brands, to TV shows, celebrities, and more. Below, Jessica Gioglio of Convince and Convert shares five examples of how it’s currently being used as a social media storytelling tool.

1. Mercedes-Benz USA

Instead of using a still image, consider mixing in quick time lapse videos with Hyperlapse like Mercedes-Benz USA. In this simple, yet effective video, Mercedes- Benz USA used the time lapse features of the app to show a quick pan around view its CLA250. The end result is more fun and playful than a traditional image of the car.

2. Georgetown Athletics

Behind-the-scenes content can be great way to boost engagement or show the more personal side of your company or brand. As seen in the video below, Georgetown Athletics is using Hyperlapse to offer a glimpse into its University soccer team practicing for the season opener.

3. Oreo

It’s always fun to co-create content with fans and Oreo is a brand that does this exceptionally well. To bring its #MiniDelivery program to life, Oreo is using Hyperlapse to share video content from the brand, but the company is also sharing videos from fans who received the special deliveries. The example below from fan @ashleighmn allows other fans to experience the special moment of unwrapping the cute mini package with her. Companies could consider integrating time lapse videos like this to help promote contest entries or show fans how they can submit content for a UGC campaign.

4. Hard Rock Casino Vancouver

Whether it’s your super cool office, the new collection on the showroom floor, a hotel property or travel destination, Hyperlapse was made for quickly touring a location. The Hard Rock Casino in Vancouver leveraged the app to take fans on a virtual tour of its casino, offering a glimpse into the scene and amenities found at the venue.

5. The North Face

Give fans a front row seat at your event by sharing quick Hyperlapse videos in real-time. The North Face recently shared this video of tons of people waiting in line for its Ultra-Trail du Mont-Blanc, a mountain race. The time lapse video capabilities are a nice compliment to a sheer volume of people waiting in line, adding to the excitement around the event.

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