The 5 Facebook Admin Roles And What They Each Can Do
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If you manage a Facebook page, or contribute to a page, it’s important to understand the various responsibilities that Facebook offers to page administrators. It’s easy to set each administrator up with complete control of the page, but for businesses, communities, and other organizations that manage a Facebook page, assigning specific admin roles can be extremely useful.
For example, if you are a Content Strategist, and your colleague is an Insights and Data Manager, you can assign her the “Analyst” role on your Facebook page, which allows her to fully manage Facebook Insights, but not the content. Now, you won;t have to worry about anyone else rescheduling posts, changing images, or accessing your content strategy. This is especially useful for multiple companies that manage one Facebook account, such as brands and advertising agencies working together on one page. Here are the various admin roles for Facebook pages, and what each of them allow you to control:
Admins and Editors
Admins and editors have complete control over a Facebook page, but “Admins” are the only ones that can assign roles to the other page managers. Both “Admins” and “Editors” can create, schedule, and delete posts, as well as edit the page description. Both roles are able to send private messages, respond to comments, create ads, and view page insights.
The “Moderator” role is very useful for community managers and customer service. This role allows you to respond to comments, send messages, create ads, and view insights, but does not allow posting and deleting. This role is often seen with Facebook pages that have many fans responding to posts in the comments section, as well as large brands with Facebook customer service, typically seen with private messages.
Creating ads and paid media is becoming more and more important for Facebook pages, whether we like it or not. The “Advertiser” manager can create ads and view insights, and is not allowed to post content or contribute to the comments and messages.
Facebook Pages offer a suite of insights, and it’s important to analyze your community, the type of content they enjoy, and other data within Facebook. The “Analyst” role enables page managers to view insights based off of the content and advertisements from their fellow page managers, and does not allow posting, messaging, responding to comments, and other responsibilities.
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