Unless You Are Replying, Don’t Begin Tweets With The “@” Symbol

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If you are on Twitter, you might be making a big mistake when it comes to Tweet formatting. Let’s say you are excited and prepared to attend Social Media Week, and you want to tell your followers that you are attending.

If you post on Twitter, “@socialmediaweek is going to be fantastic! Can’t wait to learn and network”… the only followers that will see this Tweet in their feed are users who follow both you AND @socialmediaweek. Instead, you should have Tweeted, “.@socialmediaweek is going to be fantastic! Can’t wait to learn and network” or even “I’m going to @socialmediaweek. It’s going to be fantastic, and I can’t wait to learn and network”… With these, you are not starting a Tweet with the “@” symbol, which Twitter automatically deems a @reply, and only displays the Tweet to users who follow both accounts.

If you already knew this tip, bully for you! Some brands even make this mistake, and severely reduce the reach of Tweets. From now on, if you want to reach the most amount of people possible, only begin a Tweet with the “@” symbol if it is a reply. Otherwise, start a Tweet with a “.” or any other word. It’s all about the formatting, folks!

Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

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