Meet SnapChat Grandpa, The 77-Year Old Super User
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SnapChat is one of the most popular mobile apps for Millennials with roughly 100 million active users, most of whom are between 13 and 25 years old that send a total of 400 million Snaps per day. Would it surprise you if we said one of SnapChat’s super users is a 77-year old grandpa, and that he sends and receives SnapChat photos to his family? For Bob Kelly, texting can be burdensome, and talking on the phone too time-consuming. However, for seeing moments in his grandchildren’s lives throughout the day, SnapChat is the obvious choice, and Bob Kelly has done just that.
“He’s my ‘best friend’ on Snapchat,” said Ryan Kelly, the 27-year old grandson of Bob. Older generations might find technology and mobile devices difficult to use, so SnapChat is a relatively easy app to learn. It’s real-time, it’s quick, it’s easy, and it’s sharable. The simplistic nature of SnapChat makes it easy to select photo and video recipients, and because it’s so fast, users can share moments just about anytime of day or situation. Whether it’s on their way to work, grabbing drinks with friends, or anything in between, Bob’s family constantly offers glimpses of their day through SnapChat.
Bob sends around 40 snaps each day, and overall, his attitude towards technology has changed because of SnapChat. In the full article on Fast Company, Bob discusses SnapChat usage among his generation. He says, “When I talk to women about it as a way to keep in touch with their grandchildren, they love it.” Whether it’s Snapping photos to relatives that weren’t able to attend a family gathering, or connecting with a loved one on any given day, Bob Kelly has taught us that not just Millennials are using SnapChat, and how easy it is to stay in touch with the people we love.
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