Lessons On Innovation And Self-Disruption From General Electric’s CMO


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Social Media Week

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Executives realize the need for new methods of approaching innovation, internal collaboration, and creating opportunities for disruption. Because of this, businesses are increasingly tapping into the minds and perspectives of entrepreneurs. This session discussed the roles that marketers should play within a company, how they can innovate for a bright future ahead, and the success stories from their personal experiences.

Speakers include Beth Comstock (CMO at General Electric), 3D printing visionary Bre Pettis, Healey Cypher (Head of Retail Innovation at eBay), and Justin Stanwix (Director of Special Projects at eBay).



Alexander Rea

Communications & Marketing Intern, Crowdcentric



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