How Social Data Helps Big Brands React Quickly To Customer Needs: 60 Second Insight


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Will McInnes, CMO at Brandwatch, encourages brands to become customer service focused, and enable all employees to help consumers. Social data and online sentiment can inform brands of problems or news before anything else, establishing user voice as a dominant factor of analyzing data.

 

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Nicole Brown

Director of Marketing and Communications, Crowdcentric

@nikinac



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