Reach Connected Customers By Going Beyond Big Data: 60 Second Insight


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Jonathan Hall, President of Consulting at Added Value, says big data is the path to understanding people. He argues brands need to go back to analyzing and viewing consumers as people, and not just statistics, especially because a cultural context tells so much about decision-making and behaviors in everyday life.

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Tyler Becker

Director of Content, Social Media Week

TylerJBecker

Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.



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