5 Reasons Why You Must Enlist Your Business In Online Directory
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!
For those who are wondering why online business directory is important, here is a key take that will give you a cue why targeted business listing is necessary for your business – According to the Local Search Association, almost 8 out of 10 people will look into an internet directory when they are in need of a particular service. It is these 8 out of 10, who look into an online directory, who are likely to turn into potential clients coming with the positive intention to purchase. This indirectly means, you know there are certain segment of searches that will convert into leads, and you need to ensure that they find the right direction to reach your site instead of turning towards the wrong direction.
Just like social media marketing or content marketing, an online business directory promotes your site through indirect advertisement. While in other strategies, you indirectly try to promote your service, in this case you refer your business information directly. Choose a directory that offers you the right exposure. Some of the names in this category include – Google, Yahoo, Vintelli, Bing, Yelp and others.
They not only help you gain more visibility online, but also help you provide your customers information that you know will come to their benefit. Not everyone understands the immense advantage that one receives by getting their business listed on an online business directory, and that is why, here is a list of noted down advantages that you must read for a clear over how your business benefits –
5 Advantages of Enlisting Your Business In An Online Directory
#1- Bringing Two-Fold Traffic Flow To Your Website
Compared to a CTR advertisement, an online business directory brings a two fold traffic flow to your site – direct and indirect.
Direct traffic flow means customers can find you by simply following your website listing. Though this might turn out to be significantly smaller, the number of clients that your website receives turn out to be potential leads.
When speaking of indirect traffic flow, these are clients who enter your website via the search engine results page. For example, someone is looking for the term ‘insurance’ on the search engine results page and comes across an online business directory that ranks high on the SERP for that particular term. Your company is found to be positioned near the top of this insurance category. When visitors click through the insurance category, they also access your website easily.
Having your business name listed on a business directory can help you improve the search engine rank, since the URL to your site becomes a valuable inbound link for a relevant search result. By relevant search I mean your business provides the right information that you know people would find helpful when they search something online.
#2 – Improving Your Website Visibility Online
Online business directory gives you a more specific way to improve your website visibility online and to spread awareness. Therefore, make sure your business is listed on more than one business directory. The more you submit online, the more visibility you get. Customers are now more hooked onto the internet, searching for new product information and services. With your business listed through an optimized search engine placement, it improves your chance of reaching potential clients.
#3 – Expand Your Business By Reaching New Partners And Investors
Many might not have known this, but when a particular business is searching for a potential business partner with whom they might be interested to work with, the online business directory is the place they will search first.
#4 – Make Yourself Easily Accessible
Since by now you already know online directory helps to improve your online visibility, your website becomes easily accessible to customers who conduct a local search to find a particular business. Even if you have been running a local business for many years, there are a large number of people who are still not aware of your service. Having your business listed online, will not only inform customers about your existence, but will also turn out to be the perfect showcase of your services.
#5 – Informing Customers About Your Local Business In Detail
As was mentioned above, online business directories allow users to provide important details like product name, type or service in places where they are located. This allows customers to access essential information like when to contact or how to contact you. They can also reach your website by clicking on the URL link and contact you directly to get in touch with you via either the contact page or the road map. Online directories like Vintelli help businesses reach out and connect with customers by making use of innovative strategies like accurate target listing, easy to contact road map, optimized search engine placement and well researched review management that introduce a gradual growth in one’s market reach and a rise in the profit scale margin.
In a nutshell, you take your business to new standards and horizons by ranking higher in both web and local search engines. Since, optimized business directories are given priority online, your website has the chance to appear higher on the search engine results page even if does not score the desired rank. With an online business directory, you can not only seek the attention of potential leads, but also improve your business revenue by letting your business stand out of the crowd.
Thomas Miller is the senior most web designer at JB Media Force, one of the reputed web design firms in San Diego, California. He is also a part time Web Consultant at B3NET Bio, a leading life science digital marketing agency. His 9 years of expertise in both web design & online marketing enables him to serve both B2C and B2B communities with better guidance.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.