Follow These 4 Steps To Create a Data-Driven Decision Making Culture at Your Company

aaBrandwatch article
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Will McInnes, the CMO of Brandwatch believes digitally connected individuals constantly create tiny pools of information to influence decision-making. Whether the decisions are short-term such as a restaurant, or long-term like a career move, the data within these pools is available for people to process and evaluate.

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Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

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