Follow These 4 Steps To Create a Data-Driven Decision Making Culture at Your Company


aaBrandwatch article
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Will McInnes, the CMO of Brandwatch believes digitally connected individuals constantly create tiny pools of information to influence decision-making. Whether the decisions are short-term such as a restaurant, or long-term like a career move, the data within these pools is available for people to process and evaluate.

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Tyler Becker

Director of Content, Social Media Week

TylerJBecker

Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.



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