7 Ways To Best Promote Your Job Opportunities On Twitter
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
A version of this article was originally posted on www.padraigoconnor.ie/blog
A lot goes into perfecting a 140 character Twitter post about a job vacancy. If you follow these simple steps, you will be on the way to creating excellent job opportunity posts that will gain the maximum exposure from potential candidates.
1. Use a job search related Hashtag
You should always start the tweet with a job search related hashtag for example #JobOpening #Job #JobSearch #Jobhunt #JobListing etc. People looking for jobs will search these hashtags so by hashtagging them your jobs come up in the search. Here is an example:
Web Design Jobs in Ireland – http://bit.ly/12tk1UM #jobs #Ireland #vacancy #career #opportunity #jobsearch #google #engineering
2. Hashtag the job location
You should hashtag or include the location of the job in the Twitter post so whether it is #Kerry or #Dublin in Ireland or #Manhattan in New York. You want to make sure to include as this is another popular technique used by social media savvy job hunters. This is important as candidates will not search for a job-related hashtag like #JobOpening alone since then every job in the world posted to Twitter would appear (that is a lot of jobs!).
Instead when a person is looking for a job they will combine a job-related hashtag with a location for example ‘#JobOpening Kerry’ or ‘#Job Dublin’. This way they only see jobs in the geographic area they are searching. If it was a large area like New York, they might even include the field they are in too. Like this:
New Senior Java Developer #job in #Manhattan,NY http://jobviewtrack.com/en-u…
3. Link directly to the job posting.
When adding a link to a job posting, it should link directly to the posting page rather than the general careers page. You would be surprised how many businesses include a posting number but no link. Adding a link makes it as easy as possible for the candidate to apply, and it makes your business look organised and professional. You should use a shortened link rather than the actual one, to save on charter count that Twitter limits. I recommend using Bitly.com to shorten links as it also offers basic analytics.
4. Tweet at Job dedicated Twitter Accounts.
You should also tweet at dedicated Twitter accounts by including them in your tweet. Two examples of these are @jobs4NYC (New York) or @jobfairy (Ireland). You can find others in your area by doing a search on Twitter. By mentioning them in the tweet or in the comment section under your tweet, hopefully they will retweet your tweet meaning their many followers will see it.
@JobFairyDublin @irishjobfairy experienced pizza chef required for temp cover with possible role going forward
5. Add an advantage or job benefit to the tweet.
To make your tweet stand out from the other job-related tweets and to make the position more attractive to candidates, you should add a job benefit. For example “Competitive Salary” or in the case of a university “Tuition Remission”.
New Brand Product Manager Opportunity in Christchurch – competitive salary + benefits http://ow.ly/NhRic
6. Add a hashtag unique to your company
If it will fit you should also add a company related hashtag that is unique to just your job openings. This allows potential employees to search for jobs in you company on Twitter. When I worked at Pace University, their unique hashtag was #PaceHotJobs. The logic behind doing this is that you allow people to separate your job related tweets from all your other tweets.
Great employment opportunities await @PaceUniversity. Check out our latest postings on http://careers.pace.edu ! #PaceHotJobs #careers #hiring
7. Add a call to action.
Finally, you should add a call to action to create a sense of urgency in applying and potential candidates to carry out the action. For example ‘Apply now’, or ‘See more here’ are good calls to action. Ideally they should be placed before the link.
Here is an example of a tweet that a university might craft for the position of an Events Manager:
New #JobOpening for Development Events Manager #NY, Competitive Salary & Tuition Remission Apply today: bit.ly/link #PaceHotJobs
This tweet encompasses all of the elements mentioned above to get your job opportunity heard.
How are you finding Twitter for promoting your job opportunities? Have any of these tactics worked for you? Let me know in the comments below. If you have any questions on how to promote your job opportunities on Twitter or by other means, do not hesitate to send me a tweet @oconnorpadraig or comment below.
This article was written by Padraig O’Connor.
Padraig O’Connor is an Irish marketer specialising in digital marketing. Klout listed him as being in the top 1% talking about marketing and social media online. Padraig has helped small businesses and global companies in Ireland and the U.S. with their marketing efforts. This year he won an ‘An Post Smart Marketing Award’ for a marketing campaign he devised for a national Irish newspaper. You can find out more about Padraig on www.padraigoconnor.ie
Want to write for Social Media Week?
We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.