How To Flawlessly Customize The Same Piece Of Content Across Twitter, Facebook, and LinkedIn



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If you often hangout on social media abodes like Facebook and Twitter or LinkedIn, you might have come across a post you already saw on another social platform. This happens plenty of times. The same post is repeated or duplicated by the same business over multiple social media platforms. As you know, being repetitive is kind ‘a boring.

But trust me, social media writing is more than just repeating the same post over and over again. There might be a small benefit in this which maintains a presence of the business over social media, but there are other disadvantages associated with it as well.  Repeating the same post over multiple social platforms indicates that the business is not doing its job properly and for the users it becomes a punishment to see the same post popping up again and again.

Every job is done to retrieve maximum results, so why should social media posting be left out. Let’s discuss way by which you can create an impact through your social media posts without being repetitive.

Customize your social media writing as per your target audience

If you see a same social media post across many platforms then it points towards ignorance of a business. So, in my opinion a social media post should be created according to the target audience.  Every social media platform attracts a different and unique kind of audience. People who like to share photographs rush to Instagram, people who are working professional prefer LinkedIn. So how do think that the same social media post would appeal to such varied types of groups? It is preposterous to even think so. It is also a fact that making a dedicated social network fan switch loyalties is a difficult task.

Just because every individual prefers a particular social network does not mean that the other networks are bad or useless. It is just a matter of personal preference and the uniqueness of communication methods which each individual social platform has. I must admit that I have never been a huge fan of Facebook. But I use it because my friend hangout over there. I prefer visual sharing platforms like Instagram more. But that does not imply by any means that Facebook is a bad social media platform. It is just that it is not as per my individual taste. One should always take into account that your personal preference does not count if your target audience is available on a platform which you do not like. You have to choose horses for courses.

Twitter’s target audience:

  • Precise and to the point messages
  • Links which they can refer to
  • Using Hashtags to target group related discussion

Tips for writing Twitter posts:

  • Twitter has a fast timeline. It is very easy for people to scroll through your post. All you have to do is to intrigue them by asking question, sharing facts to draw their attention.
  • Retweets can be increased by almost 150% by sharing images. A human mind absorbs information in form of images much faster in comparison to plain text.
  • Audience should be directed through the post by Call to action. This is a good way to convert visitors into customers.
  • Add links for your content as Twitter does not allow more than 140 characters for your messages.
  • Keep it short and sweet. Limit your message to not more than 120 characters and leave about 20 characters for users to post their replies. In case you are using an image, then you will have to limit yourself to 100 characters, as an image will also take up 20 characters.
  • Hashtags help users to join and identify their areas of interest. They can be used to join an existing conversation or for creating a new one like Twitter Chat.
  • Limit your Hashtags to not more than two per post to avoid it looking like a spam
  • Hashtags must be relevant to your topic

Facebook’s target audience:

  • Facebook is a more personal social network. Fake or made-up IDs don’t work here
  • Facebook has strong and dedicated communities which have a strong sense of belongingness

Tips for writing Facebook posts

  • Emotional messages which tell a story appeal more emotionally to Facebook communities and groups
  • Ask question and know the feedback of users. This creates a sense of belongingness in users
  • With Facebook videos tend to do better than images. The instant video playback in Facebook ensures that a user remains engaged in the video
  • Links are fairly important in Facebook too. You can provide a picture with you link post and update it too. Make sure you choose an image which appeals emotionally to users

LinkedIn’s target audience

  • It is a network for working professionals
  • People search for new job and career opportunities on LinkedIn
  • Post which help people in their careers
  • Post related to industry specific topics which are discussed amongst peers

Tips for writing LinkedIn posts

  • Validate your knowledge about a topic in front of your audience
  • Conduct topic specific discussions and engage your audience
  • Since it is a platform for professionals. You should also act like one


Different topics tend to do well on different platforms. A post regarding a financial debate like “Investing in stock” will do better on LinkedIn in comparison to Facebook. Similarly a post on an “Art gallery” will do much better on Facebook in comparison to LinkedIn. So choose your social network according to your content and avoid sharing the same post on every social network.

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