Why You Should Start Using Flip Books With Your Content Marketing
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Online publishing has changed the world. The statistics don’t lie. The fall in sales of physical papers and books and the rise of their digital equivalents is a testament to this statement.
Needless to say, the world keeps turning and we’re going to see increasing changes to the world of online publishing. One notable change that has come about over the past few years is that of the flip book.
What are Flip Books?
Flip books are essentially interactive books or magazines. They are attractive, user friendly and easily shareable, presenting a more dynamic offering than PDF or eBook alternatives. If you’re a writer, publisher, blogger or a comic book illustrator they could be well worth considering.
Benefits of Flipbooks
Flipbooks can be accessed easily. All a user has to do is to click on a link and the media is there for them to consume in all its bright, beautiful glory. There’s no need to download any special software or buy a specific device – if you can access the web you can most likely access flipbooks and make the most of the next generation of online publishing
Needless to say, when compared to a paper alternative, a flip book is a far lower costing option.
The level of flexibility that a flip book offers is one of its greatest assets. A flip book can be a book, periodical, brochure or even a comic. Paper doesn’t refuse ink and digital flip books don’t refuse great content.
Times have changed and users love and in some cases expect a level of interactivity. A flip book can allow this through a whole array of different multimedia. Whether it’s audio or video, a flip book can be created and set up in such a manner that it can be extremely interactive.
Unlike a magazine or even a PDF, a flip book provides a far greater level of control.
These digital mediums provide users with a format they are already familiar with and also intuitive controls that allow them to zoom, search for information and consume the medium quickly and seamlessly. Flip books make it easy to add book marks, search via keywords or even to click on a link. This means they surpass PDF files in a variety of ways as a source for consuming media. It’s quite easy to convert a PDF to a flip book too – here are some tips from div-arena.com on how to do so.
Different operating systems and different screen sizes mean a PDF may look different on different devices. A flip book doesn’t have this problem as when a file is converted it ensures all elements of the original are intact.
One of the most important things of our age when it comes to content is that media is easily shareable. As you can easily send a flip book via a link or share it on a social media page, a flip book doesn’t tend to congest the WebSphere. People simply click on the link to it and download it. This makes it a lot easier to share than an eBook or a PDF file.
In this day and age, when over half of all media is consumed via mobile, it’s important that your media is mobile friendly. A flip book is easier on the eyes than a PDF or other alternatives, allows for multi-level zoom and it adjusts to suit the users overall experience.
Flip books provide so many benefits over older alternatives and are certainly something that should be considered if you’re looking to get your content out there in a manner that creates the best possible impression.
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