5 Reasons Why I Still Love Twitter Lists



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

It might seem like a thing of the past since you don’t hear the term thrown around very often, but for me, Twitter lists are key. And not just for business strategy, this feature can help you build your own personal brand, too.

From keeping up with the latest news to building a solid group of experts you can bounce ideas off of from time to time to staying up on your brand’s competitors, Twitter lists are wise for business.

So why am I the number fan of Twitter lists? Well, I will give you five reasons:

1. It’s so easy

There’s no excuse not to make time to build your Twitter lists. It will make your life easier at the beginning, middle and end of the day. A one-stop shop for the content you love most.

Quick how-to: Create your lists from within your profile by going to the “Lists” section and click on “Create a List.” Come up with the titles of your lists, i.e. “Social Media Experts,” “Chicago Media” or “Friends and Family.” Then find the people you want to add, tap the gear icon next to their name on their profile – then select “Add/Remove from Lists.” Pick the list. And voila!

2. You won’t miss a thing

I go straight to these lists first thing every morning to ensure I didn’t miss anything overnight with the key folks I want to follow. This way I can scroll through my top 50 favorite people and interact with them and let them know I’m paying attention.

3. Stay in touch

Personally, I find this the best way to keep up with my friends Twitter feeds – I add them to my private friend list and they have no idea I can see their every tweet. (Ok, now they do!) This ensures my friend’s tweet of her adorable puppy doesn’t get lost in the midst of all the celeb and fitness news.

4. Save time

It may take a little while to build solid lists, but once you have them complete, these lists will be your go-to every day. No more endless scrolling. With 34 percent of active Twitter users logging on multiple times a day, sharing content and the average person to have about 200 followers, that’s a lot to keep up with!

5. Don’t play the following game

While some people may like to follow thousands of people (Twitter actually cuts you off when you are following too many people and don’t have a good ratio of followers yourself), this is not the best way to stay up with the content you truly want to see. Add the important people to your lists and you actually don’t have to be following them to do so. Just be sure you are still engaging with the folks you are interested in. And if it is someone or a brand you want to support, be sure you do both things: Follow them AND add them to your list.

Manage your lists from your own Twitter homepage, either on the app or via desktop. From there, you can create, remove and edit your lists at any time, and don’t forget to make your lists private if you want to keep them all to yourself. This is helpful for a brand if you want to keep an eye on your competitors or a custom list of influencers.

You can also check to see if you are on anyone else’s list, which can be found in the same “List” section. This provides you with some insight into who is paying attention to your tweets, or looking to you for advice and information. While this may seem like something everyone knows, I hope it’s a good reminder to tap into this easy resource right at your fingertips.

Learn more about Twitter lists, here

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Watch SMW Live

SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here