Facebook Live the Future of Social Media
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Five, four, three, two, one, social media just became a live event. This is the future of media and the continuation of the democratization of media. 2015 will be known as the year of live streaming video on social media. First there was Meerkat, then Periscope, and now Facebook “Live.”
While each offering has its unique characteristics, the principles are fundamentally the same. I want to produce a video “live,” I want people to see it, and I would like to build an audience. Each of these services while feeding into social media platforms, could be viewed as social media platforms in their own right. Including Facebook “Live.” With its very own audience building capability.
Whilst Facebook Live already uses the existing Facebook fan base and newsfeed, it certainly offers early adopters a great way to bring additional content to fan’s quickly and to continue to build a fan base. The very first celebrity to post on Live was “The Rock,” and if you check out his timeline you will see a post with him and Mark Zuckerberg introducing Facebook Live.
The content is live, and that is the appeal.
Facebook Live is currently only available to celebrities or verified public figure accounts. Accessed through the Facebook Mentions app. Used by “actors, athletes, musicians and influencers to stay in touch with their fans.” Unlike Meerkat and Periscope, the video is not deleted and appears in the Facebook news feed.
Meerkat allows you to Live stream video or schedule video streams for later. And you can distribute your content across the web, Facebook and Twitter.
Periscope last but not least, is owned by Twitter. Your videos are published live, and available to your fans for 24 hours. They can also be linked to the web.
Live streaming is interactive is moving us into a new media era. An era where the real one-on-one conversations or the one to many conversions are now going to become digital, scalable and interactive.
This technology is not only going to change media consumption it is going to change media moments. And when the moment changes, the medium matters. The statement we are now “live” will never be the same.
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