10 Main Principles of Content Marketing
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Content writers and online business owners who ignore social media marketing don’t realize their full potential. It doesn’t matter whether you have previous experience or you’re just starting to discover the fundamentals of marketing; you can always find a way to achieve better results with less effort.
Here are 10 main principles of social media marketing. When you understand how they function in practice, you’ll elevate the exposure of your brand and attract more visitors to your site.
1. The Principle of Quality
It’s better to have 500 active readers who discuss your posts than to focus on building a huge base of followers who will disappear right after liking your page.
2. Listen and Evaluate
When you’re active on social media, you have an opportunity to understand what people expect from you. Read the comments of your followers on social media and offer solutions to their problems. If, for example, you’re promoting dissertation writing services, the followers on social media will tell you what prices they expect and how you can achieve the quality they need.
If you don’t wait patiently for the results of your social media campaign, you might as well not try at all. Only few people manage to achieve huge popularity overnight. For most marketers, success takes diligent work over a considerably long period of time.
When you are trying to reach a target audience, you should focus on a particular niche and offer content that revolves around similar topics. If you adhere to a focused social media campaign, you’ll build a brand out of your website/blog/e-commerce service.
5. Giving Back
You expect everyone to comment on your posts and share your updates, but you refuse to promote someone on your page? Then you need to refresh your knowledge about a basic law of marketing: reciprocity leads to success. Share content by other bloggers, as well as insightful updates from the people you follow.
Do not ignore your fans and followers on social media! If someone asks a question, answer as soon as possible. If someone leaves a bad review, make sure to respond and say that you are sorry for the inconveniences and you’ll do your best to solve the issue.
When you locate the influencers in your niche, you’ll get access to their base of followers. They might be interested in your content or business, so reach out to them and try to establish a connection. Most influencers follow the principle of giving back, so they will be glad to return the favor if you share their posts.
If you’re not present and available for your audience, then you won’t benefit from your social media marketing campaign. Your followers need to know you are there. If you fail to publish content on a regular basis, you will be replaced.
How does your content contribute to the online community? Is it significant for your target audience? Make sure it is! Do not make conversions your main goal; focus on building a strong connection with your followers.
10. Create Shareable Content
If you publish useful content of great quality, readers will share it on LinkedIn, Facebook, Twitter, Pinterest, and their blogs. This activity will lead to greater visibility of your site on Google and other search engines. Remember this marketing law once and for all: awesome content generates great popularity.
Take a moment to contemplate: have you been following these principles in your marketing campaign? If not, it’s time to reconsider your approach!
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