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Sysomos Acquires Visual Listening Platform gazeMetrix

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If you’re in marketing and social media management, there’s a strong chance you know, or use, Sysomos every week. It’s a social media analytics company that mines and analyzes content from social media and user-generated content, and gives community managers and social directors a clean and detailed picture of a brand’s media coverage.

Sysomos just announced at Social Media Week London their acquisition of gazeMetrix, an image recognition and machine learning technology to identify image based risks and opportunities. “Sysomos Gaze” will provide users with this powerful image-recognition technology to automatically analyze pictures posted across social networking sites, allowing brand managers and marketers to measure content, engage users, and predict news about their business all through Sysomos. You’ll even see photos and content of your logo and brand with or without hashtags, which typically determine the posts you see and don’t see across social. The acquisition makes Sysomos the first social intelligence platform to enter the world of visual listening.

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“Most brands are missing crucial visual data about their customers on Twitter and Instagram, and few recognize that analyzing captions, comments and hashtags isn’t enough.” – Lindsay Sparks, CEO at Sysomos

Beyond analyzing and discovering visual content across social networks, Sysomos Gaze will also allow brands to ask individuals for permission to republish their user-generated images on owned channels. The fusion of the two will seamlessly enable this digital rights management where brands will easily be able to contact users directly who posted the photos.

Sysomos is a global sponsor of Social Media Week, and they’re leading various conversations and masterclasses throughout #SMW15 this week. Follow and join their discussion using #SMWSysomos and @Sysomos on Twitter. You can also view their animated video below featuring the Sysomos Gaze announcement, and what this means for marketers and brands using social analytics and visual content.




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