7 Amazing Online Fashion Startups Changing Their Industry



The fashion industry is one of the most complex, yet most fascinating industries today. It’s always changing, and constantly innovating. Thanks to technology, we’ve seen an explosion of fashion startups online. Some cater a niche community, while others are globally recognized.

Fashion start-ups are changing the way we shop for our clothes. There are numerous amazing start-ups in the clothes sphere, all hoping to disrupt our shopping habits and alter the way we consume for the better. So, we’ve compiled a list of seven of the brightest out there.

1. Vinted

Vinted was established back in 2008 by Justas Janauskas and Milda Mitkute. Originally aimed at Lithuanian girls, it is a place where female customers can buy, sell and swap used clothing. Vinted is a peer-to-peer marketplace that also doubles up as a social networking site by encouraging users to communicate with each other about anything from deals on the site, items they are selling and items they have bought. Originally what was only a small localized enterprise now has over 7 million active users in eight separate countries and is handling over 200 million requests per day.

2. Love the Sales


Love the Sales is a unique website that allows users to shop through all the sales on the web. The site brings together thousands of brands, drilling down into the details of what you want exactly and provides you results of items on sale, allowing you to get the clothing you wish at a great price. It’s a fantastic site that provides users with a great way to receive fantastic value when shopping.

3. Pomelo

Bangkok fashion e-tailer, Pomelo recently enjoyed its first anniversary, having been founded in early 2014 in Thailand. Despite the fact that the fashion house is located in Bangkok, the garments it retails are designed and produced in South Korea. Pomelo extended its reach to Singapore in September and is also looking to expand into Malaysia in the near future. The company boasts in excess of 180,000 visitors to the site and just under 1 million page views per calendar month since September.

4. Knyttan

Knyttan is a brand new fashion start-up based in London, whose focus is on (as you may have guessed already) knitted goods. The philosophy behind Knyttan is very much centered around individuality. The customer accesses the website and is able to choose what kind of woolen garment they wish to buy, and they then go on to design what they would like the garment to look like. In Knyttan’s own words, they have “remove(d) the layers between designers and customers – and by doing so, give everyone a better choice”.

5. Navabi

Navabi is an online-only merchant, established in 2007 which has carved itself a niche in the women’s retail market. They design, manufacture and supply plus-size fashion for women. The company was founded by Zahir Dehnadi and Bahman Nedaei. As Navabi have discovered, the market for boutique plus-sized fashion-wear for women is huge, and it’s steadily growing. According to reports, Google searches for the term ‘plus size’ have increased by a total of 14% since 2014. In November 2014 Navabi exclusively launched plus-size model Ashley Graham’s lingerie range.

6. Mallzee

Edinburgh (UK) based mobile-exclusive fashion merchant Mallzee was established only in 2012, originally starting out in Glasgow. It has seen exponential success since launch. The site borrows heavily from Tinder’s ‘swipe-to-like’ model – customers select a garment and a size and are presented with garments one after the other, with customers having the ability to swipe left if they dislike the product and right if they find it favorable. There is also a social media aspect to Mallzee in that consumers, having selected a garment as one they like, then have the option of asking the opinions of their friends.

7. Showroom


Showroom, founded in 2012, is a Polish e-commerce brand whose headquarters is based in Warsaw. Using Showroom, customers have the ability to purchase clothing from numerous independent fashion designers who are all based in and around Central and Eastern Europe. Working in a similar way to the popular Asos marketplace, brands can upload a photograph and description to the website, which customers can then buy directly from the designers themselves. One of the main tools utilized by Showroom was social media – they successfully used Facebook in their favor by allowing their followers on the site to ‘like’ their favorite garments. This worked in doubling the website’s turnover.

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