What You Need to Know About Hiring a Ghostwriter for Your Marketing Efforts


Social Media Week

Too often we overload ourselves with projects, tasks, goals, and responsibilities. For some us, especially writers, we are tasked with an assignment we just don’t have the time for. Instead of cramming or losing sleep, hiring a ghostwriter might be the outsourcing answer to your problem.

19 days until 20,000+ global leaders come together for SMW September Conference. Learn more.

Has your demand for content exceeded your limitations? If so, it’s easy to assume you need to hire a full-time writer or outsource your efforts to another company. While these are options, have you ever considered hiring a freelance ghostwriter? There are numerous benefits to doing so, but you can’t go into this process blindly.

4 Benefits of Working with Ghostwriters

Let’s briefly look at four of the top benefits of working with ghostwriters, before diving into some of the characteristics you should look for in these writers.

1. Lower cost: The obvious benefit of working with a ghostwriter is that the cost is much lower than hiring a full-time employee. A full-time employee requires a salary, benefits, technology, office space, and time. You also have to pay an employee regardless of the amount of content produced. A freelancer, on the other hand, works remotely and is only compensated for the work they perform. You also don’t have to take out any taxes. Simply have the contractor fill out a 1099 and it becomes their responsibility.

2. Flexibility: Freelance ghostwriters are typically pretty flexible. They can work with your schedule and – because they are paid for their output – will often take on last-minute projects that employees would have little motivation to complete. This added flexibility could really enhance your content marketing efforts.

3. Quick turnaround time: Another benefit when you hire a ghostwriter is the quick turnaround time. This is a selling point many ghostwriters push, with same-day turnarounds for shorter blog posts and articles.

4. Anonymity: The beauty of ghostwriting is that you can legally attach it to your name without spending hours of your time writing and editing – two things that may or may not be a part of your skillset. This means nobody has to know your content has been ghostwritten. As a result, there’s no fear of watering down your marketing efforts or confusing customers.

unsplash4_15h

Traits and Characteristics of Successful Ghostwriters

While these are some benefits of hiring a ghostwriter, how do you know whether or not you’re hiring a good ghostwriter? Well, other than reviewing writing samples, there are some key traits and characteristics to look for.

Creativity: Ghostwriters must have some level of creativity. They can’t just be talented writers. Creativity allows you to step back and trust the writer with an assignment. Very rarely will you dictate your thoughts to a writer and ask them to regurgitate what you told them. Instead, you generally provide some thoughts and ask them to come up with content that revolves around those ideas. That’s why creativity matters.

Niche experience: Ghostwriters typically have specialties and niches. For example, one writer may be really good at writing about marketing and advertising, but inept when it comes to science and technology. Or one writer may be skilled at ghosting books, yet unable to blog. Dig into a writer’s references, writing samples, and past work to get a feel for their niche.

Responsiveness: You can’t forget about responsiveness. Nothing is worse than having a writer who is unreachable or slow to get back to you. It’s very important that your ghostwriter is available during business hours. They can have all the talent in the world, but it’s useless without customer service.

Take Your Content to the Next Level

In the end, using a ghostwriter is all about freeing up your schedule to work on other important aspects of your business, without compromising the quality and visibility of your content. By understanding how to identify and work with successful ghostwriters, you can take your content to the next level.



Larry Alton

Writer, Freelancer

Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.



Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.







Comments