Yea or Nay? A New App for Non-Romantic, Female-Only Friendships


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Social Media Week

Hey! VINA is a new app that matches females with other females to form new friendships. The app uses your Facebook info, location, and quiz responses to match you with a new BFF. Is this a true problem-solver, or are we too dependent on technology for basic social skills?

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Is there a new restaurant or bar in your area, but no friends that are free or interested in trying it out? Are you always open to meeting new people, and have conversations with others in the same industry?

The idea for Hey VINA! a new “friend-making” app, came from Olivia June Poole and Jen Aprahamian, who had these types of questions in mind when they set out to find a solution to make it easier for women to establish friendships with other women after recognizing first-hand how difficult this can be.

Users sign up through Facebook, which confirms the identity and adds a natural-element to the connections made through the app, which uses your Facebook network to match you with potential friends. Once registered, users answer a six-question quiz to create a personality, and the app also includes a profile section for more personalized descriptions of what they want in friends.

Similar to Tinder, two users can message each other once matched, and in some cases, the app will even provide a suggestion for a first activity based on the information in their profiles and quizzes. Users don’t get matched by photos, but rather by a matching algorithm that uses mutual friends, location, and data from quizzes you take in the app.

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Image Credit: TechCrunch



Erica Perry

Content and Marketing Associate , Crowdcentric

Erica Perry is a Social Media Week contributor, and Marketing & Content Associate for Crowdcentric. A recent graduate from Boston College, Erica resides in Boston, Mass.



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